COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB4632 | International Business | Fall | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AYLA ESEN |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN |
Recommended Optional Program Components: | None |
Course Objectives: | The main objective of this course is to provide relevant theoretical and practical insights to management students so that the real world of global business is better understood. |
The students who have succeeded in this course; I. Explores these challenges with a discussion of the strategic motivations that drive firms to invest abroad. II. Discusses the environmental forces shaping the firms’ decisions of going abroad. III. Focuses on international business strategies to create value from international operations, including opportunities created from recent technological breakthroughs in areas such as bandwidth and digitization. IV. Examines the organizational challenges involved in implementing such strategies internationally. V. Discusses the strategies of multinational enterprises that are willing to access triad markets as well as emerging economies of Asia, Latin America and Africa. |
1st Week: Introduction. 2nd Week: Globalization 3rd Week: National Differences in Political Economy 4th Week: Differences in Culture 5th Week: Political Economy of International Trade 6th Week: Foreign Direct Investment 7th Week: Regional Economic Integration 8th Week: Midterm 9th Week: The Strategy of International Business 10th Week: Entering Foreign Markets 11th Week: Global Production, Outsourcing and Logistics 12th Week: Global Marketing and R&D 13th Week: Global Human Resource Management 14th Week: General review and wrap-up. |
Week | Subject | Related Preparation |
1) | 1st Week: Introduction | |
2) | 2nd Week: Globalization | |
3) | 3rd Week: National Differences in Political Economy | |
4) | 4th Week: Differences in Culture | |
5) | 5th Week: Political Economy of International Trade | |
6) | 6th Week: Foreign Direct Investment | |
7) | 7th Week: Regional Economic Integration | |
8) | 8th Week: Review | |
9) | 9th Week: The Strategy of International Business | |
10) | 10th Week: Entering Foreign Markets | |
11) | 11th Week: Global Production, Outsourcing and Logistics | |
12) | 12th Week: Global Marketing and R&D | |
13) | 13th Week: Global Human Resource Management | |
14) | 14th Week: General review and wrap-up. |
Course Notes / Textbooks: | Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill. |
References: | Multinational Enterprises and the Global Economy (2008) John H. Dunning and Sarianna M. Lundan, 2nd. Edition, Edward Elgar, Cheltanham. International Business (2004) Griffin and Pustay, Prentice Hall, International Edition. International Management (2000) Paul W. Beamish, Allen J. Morrison, Philiph M. Rosenzweig and Andrew C. Inkpen, Mc-Graw Hill. Transnational Management (1995) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Mc-Graw Hill. Managing Across Borders: The Transnational Solution (1998) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Harvard Business School Press. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 3 | % 15 |
Midterms | 1 | % 35 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 120 |
Quizzes | 3 | 3 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 167 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |