PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
IB3413 International Trade Theory Spring 3 0 3 9
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. FADİME İREM DOĞAN
Course Lecturer(s): Assist. Prof. FADİME İREM DOĞAN
Recommended Optional Program Components: None
Course Objectives: No economy exists in isolation. Goods, services, people (labor), and capital move from one economy to another. Economic policies implemented by one country can affect the economy and welfare of other countries. The discipline under economics that studies the interaction between economies is called international economics. The subject matter of our course, International Trade Theory (IB 3413), falls under the broader topic of international economics. International trade theory first and foremost tries to explain why trade (movement of goods and services) takes place among different economies and then tries to analyze whether or not a nation benefits from international trade. International trade theory also tries evaluating income distribution consequences of trade. The objective of the course is twofold. The first objective is to introduce the basic concepts and analytical tools used by international trade economics. Secondly, main trends in global trade and globalization is presented in conjunction with the analytical framework developed throughout the course.

Learning Outcomes

The students who have succeeded in this course;
1. Learn different theoretical models explaining trade patterns, gains from trade and income distribution effects of trade.
2. Evaluate global trade flows by applying the theoretical models learned in this course.
3. Evaluate various debates concerning free trade vs protectionism/mercantilism.
4. Understand the dynamic nature of comparative advantage and identify the situations when this concept is not applicable.
5. Learn the factors that motivate a firm that invests abroad and consequences of foreign investments.
6. Learn to access and interpret data on international trade flows.

Course Content

This course explores the fundamental theories of international trade, including comparative advantage, Heckscher-Ohlin, and new trade theories, emphasizing their application in understanding global trade patterns.
The teaching methods of this course include technology-enhanced learning and lecture.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction & Explanation of the Syllabus
2) The subject matter of international economics, mercantilistic view of trade vs. free trade
3) Trade and Technology: The Ricardian Model andClassical Theories
4) Classical Trade Model
5) Gains and Losses from Trade in the Specific Factors Model
6) Trade and Resources: The Heckscher-Ohlin Model
7) Movement of Labor and Capital Between Countries
8) Midterm
9) Economies of Scale, Imperfect Competition and International Trade
10) Offshoring of Goods and Services
11) Trade Restrictions : Tariffs
12) Nontariff Trade Barriers
13) Economic Integration
14) Trade and Development

Sources

Course Notes / Textbooks: Krugman, P. R., Obstfeld, M., Melitz, M. (2021). International Economics: Theory and Policy, 12th edition, Prentice Hall.
References: Krugman, P. R., Obstfeld, M., Melitz, M. (2021). International Economics: Theory and Policy, 12th edition, Prentice Hall.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 1 % 10
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 11 16 176
Homework Assignments 3 1 3
Midterms 1 2 2
Final 1 2 2
Total Workload 225

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media. 2
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 3
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. 2
5) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 1
6) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 1
7) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 3
8) To be able to explain and describe business marketing activities, economics, business law and global business practices. 3
9) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2
10) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. 3
11) To be able to recognize national and international, social and cultural dimensions of public relations. 3
12) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 3
13) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. 1
14) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. 3