ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB3310 | International Business Law | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor İSMAİL PAMUK |
Course Lecturer(s): |
Instructor İSMAİL PAMUK Dr. Öğr. Üyesi AYŞE ŞAHİN |
Recommended Optional Program Components: | None |
Course Objectives: | An examination of the principles, foundations, and institutions of international law regulating financial, commercial, maritime, and trade transactions across international frontiers. This is private international law, which is distinguished from public international law, or traditional interstate relations, and international organization. International business law includes, but is not limited to, the World Trade Organization (WTO), international business transactions, international conflict of laws, problems of international trade and investment, and the overall legal structure of international economic relations. |
The students who have succeeded in this course; The students who have succeeded in this course knows; 1. Basic characteristics of Public International Law, its sources and persons; 2. Relevance of Private International Law to international business disputes; 3. International Economic Organizations to include their establishment, mandates and organs; 4. Issues of International Economic Law to include regulation of the international trade and international monetary system; 5. Rules governing International Sales Contracts as regulated under CISG. 6. Major contracts types covered by INCOTERMS and responsibilities of the parties for every type. 7. Rules of Conventions regarding the international carriage of goods with different methods to include carriage by road, by sea, by rail and by air; 8. Payment methods and documentation in international sale contracts; |
Public International Law; Subjects of the International Business Law; International Economic Organizations; Private International Law; Regulation of the International Trade: International Monetary System; International Sales Contracts; Contracts for the International Carriage of Goods; Payment Methods and Documentation in International Sale Contracts Foreign Investment |
Week | Subject | Related Preparation |
1) | -Discussion on Syllabus, class rules and requirements. -Introductory remarks -Public International Law | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp.249-261. |
2) | -Subjects of the International Business Law -International Economic Organizations | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp.281-311 |
3) | Private International Law | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp.262-281. Tuğrul Ansay& Eric. C. Schneider, Introduction to Turkish Business Law, (2nd Edition) pp.221-232 |
4) | Regulation of the International Trade | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp.311-338 |
5) | -Regulation of the International Trade -International Monetary System | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp.311-338 and pp.339-374. |
6) | International Monetary System | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp.339-374 |
7) | Midterm | |
8) | International Sales Contracts | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp. 375-408 |
9) | -International Sales Contract | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp. 375-408 |
10) | Contracts for the International Carriage of Goods | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp. 409-438 |
11) | Contracts for the International Carriage of Goods | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp. 409-438 |
12) | Payment Methods and Documentation in International Sale Contracts. | Bülent SÖZER, Legal Environment of Business (Beta Publishing), pp. 440-465. |
13) | International Commercial Arbitration in Turkey | Tuğrul Ansay& Eric. C. Schneider, Introduction to Turkish Business Law, (2nd Edition) pp. 245-257 |
14) | Foreign Investment | Tuğrul Ansay& Eric. C. Schneider, Introduction to Turkish Business Law, (2nd Edition), pp. 233-245 |
Course Notes / Textbooks: | - Bülent SÖZER, Legal Environment of Business (Beta Publishing). -Tuğrul Ansay& Eric. C. Schneider, Introduction to Turkish Business Law, (2nd Edition) |
References: | Milletlerarası Ticaret Hukuku, Nuray Ekşi 2010 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 30 |
Final | 2 | % 70 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 30 | |
PERCENTAGE OF FINAL WORK | % 70 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Midterms | 1 | 25 | 25 |
Final | 1 | 35 | 35 |
Total Workload | 144 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |