PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IF4420 | Mergers and Acquisitions | Fall | 3 | 0 | 3 | 9 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi BAHAR KÖSEOĞLU |
Course Lecturer(s): |
Dr. Öğr. Üyesi UMUT UĞURLU Prof. Dr. İPEK ALTINBAŞAK FARİNA |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims at providing students an analytical and theoretical framework to understand the M&A process and will also use cases and real-world applications to develop skills necessary to evaluate and implement a transaction. |
The students who have succeeded in this course; The student who successfully completes this course; I. will have a thorough knowledge of the value drivers of a company II.Will be able to assess a company within the context of its competitive advantage and the industry it operates in III.Will learn the process of M&A of a company IV.Will know the difference of the M&A process from the buyer or seller perspectives V.Be able to do basic company valuation VI Have an insight to the participants of the M&A process, negotiation process and the legal documents involved in M&A process. |
Valuation, valuation techniques, M&A process, Negotiations |
Week | Subject | Related Preparation |
1) | Why companies are bought or sold? | |
2) | Why the industry in which the company operates is important? Hence industry analysis | |
3) | What make the medium and small companies differ from the big ones | |
5) | Valuation II | |
5) | What are the value drivers of a company? | |
6) | Valuation II | |
7) | Most used valuation techniques | |
8) | Other valuation techniques | |
9) | M&A process | |
10) | M&A milestones | |
11) | Negotiation I | |
12) | Negotiation II | |
13) | Due diligence | |
14) | Wrap up |
Course Notes / Textbooks: | Mergers & Acquisitions ,A. Sherman and Milledge Hart (2006), Investment Valuation, Aswath Damodaran (2002) |
References: | Yok / None |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 35 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 1 | 35 | 35 |
Midterms | 1 | 40 | 40 |
Final | 1 | 45 | 45 |
Total Workload | 218 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |