PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IF3552 | International Finance | Spring | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi BAHAR KÖSEOĞLU |
Course Lecturer(s): |
Prof. Dr. ASLI YÜKSEL Dr. Öğr. Üyesi AYŞE DİLARA ALTIOK YILMAZ |
Recommended Optional Program Components: | None |
Course Objectives: | This course introduces students to International Finance and equips them with tools and methods to study and analyze international economic issues and problems.The overall purpose of the course is to extend the principles of finance from a single-country setting to a multinational setting. |
The students who have succeeded in this course; 1. Understand the environment and factors associated with foreign exchange rate determination. 2. Demonstrate knowledge of international finance terminology. 3. Demonstrate knowledge of the various forms of financial instruments available for foreign exchange risk management. 4. Understand key economic theories that underlie the foundation of international finance. |
foreign exchange rate determination, international finance terminology, foreign exchange risk management, foundation of international finance. |
Week | Subject | Related Preparation |
1) | Finance Function in Multinational Setting | |
2) | International Monetary System | |
3) | Balance of payments | |
4) | Interest Rates | |
5) | Foreign Exchange Market | |
6) | Derivative Securities | |
7) | International Arbitrage | |
8) | Review | |
9) | International Risk Management | |
10) | International Investment and Financing Decisions | |
11) | Financial Management for MNCs | |
12) | International Banking | |
13) | International Performance Measurement | |
14) | Course Review |
Course Notes / Textbooks: | Alan C. Shapiro, Multinational Financial Management (9th Edition), John Wiley & Sons, Inc. (2010) ISBN-13 978-0470-41501-6 |
References: | David K. Eiteman, Michael H. Moffett, Arthur I. Stonehill, Multinational Business Finance (12th Edition), Pearson Education (2009) ISBN- 9780136121565 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Quizzes | 2 | % 5 |
Project | 1 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 41 |
Study Hours Out of Class | 15 | 53 |
Project | 13 | 39 |
Midterms | 1 | 2 |
Final | 14 | 29 |
Total Workload | 164 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |