ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IF1512 | Introduction to Finance | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. BAHAR KÖSEOĞLU |
Course Lecturer(s): |
Assist. Prof. BAHAR KÖSEOĞLU |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to provide a firm background about the essentials of corporate finance. This course describes the basic concept and practical applications of Finance theory. The course provides a working knowledge of the tools and analytical conventions used in the practice of corporate finance. The emphasis is on establishing an understanding of the basic elements of financial theory to be used in the application of analytical reasoning to financial management problems. The course is a self-study format aided by presentations, notes, and example problems. The topics will be explained based on problem-solving and are discussed each week during the semester. |
The students who have succeeded in this course; At the end of the course, you will be able to: 1-describe and explain the concept finance and financial management, 2-explain the role, function responsibilities of financial managers, 3-determine the value of the cmpany based on the financial statements and cash flow. 4-compute the value of common stock and- firm on examples, 5-apply discounted cash- flow, 6-determine the methods used in capital budgeting, 7-demonstrate the value of intangible assets and 8-learn special finance techniques. |
Organization of a firm, principal agent problem, financial markets work, financial markets and institutions, time value of money, pricing Teaching methods of the course are “Lecture, Individual Study, Reading, Discussion, Problem Solving, Case Study, Group Work, Project Preparation” |
Week | Subject | Related Preparation |
1) | Financial Environment: Concepts and Principles | |
2) | Financial Environment: Concepts and Principles | |
3) | Financial Statement | |
4) | Financial Statement Analysis | |
5) | Time value of money | |
6) | Securities and Valuation | |
7) | Introduction to capital budgeting | |
8) | Midterm | |
9) | Capital Budgeting | |
10) | Cost of Capital | |
11) | Short-and Long term capital management | |
12) | Assignment | |
13) | Assignment | |
14) | Special Topics in Finance |
Course Notes / Textbooks: | Ross-Westerfield-Jordan, Essentials of Corporate Finance, McGraw-Hill Publication. |
References: | Other Readings Brealey-Myers, Fundamentals of corporate Finance James C. Van Horne-John M. Wachowicz, Fundamentals of Financial Management, 13th edition, Prentice Hall. Berk, N. Finansal Yönetim, 13. baskı., Türkmen yayınevi, İstanbul, 2020. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 13 | 9 | 117 |
Homework Assignments | 1 | 26 | 26 |
Midterms | 1 | 2 | 2 |
Paper Submission | 1 | 14 | 14 |
Final | 1 | 2 | 2 |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |