Week |
Subject |
Related Preparation |
1) |
Types of Business Entity, Organization of Corporate Firm, The Role of Financial Management, Financial Management Decisions
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2) |
The Goals of the Firm, Profit Maximization and Shareholder Wealth Maximization, Principal-agent Problem,
Agency Costs, Asymmetry of Information, Shareholder, Stakeholder.
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3) |
Financial Environment: Markets, Institutions, and Interest Rates
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4) |
Financial System, Capital Markets, Money Markets, Primary versus Secondary Markets, Financial Institutions, Financial Instruments.
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5) |
Basic Financial Statements of a Firm: Balance Sheet Identity, Assets, Liabilities, Equity
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6) |
Overview of Income Statement, Concepts of EBIT and Net Profit.
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7) |
Interest Rates, Real versus Nominal Rates, Simple Interest Rates, Compunded Interest Rates.
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8) |
Time Value of Money, Opprtunity Cost, Present and Future Value
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9) |
Annuity and Perpetuity, Compounding, Concepts of Risk, Rate of Return and Discount Factor.
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10) |
More on Annuity and Perpetuity, Annuity Tables, Finding the Number of Periods.
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11) |
Characteristics of Bills, How Bills are Bought and Sold, The Valuation of Bills
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12) |
Features of Bonds, How Bonds are Bought and Sold, Pricing of Bonds. The Relationship Between Bond Prices and Interest Rates.
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13) |
Characteristics of Stocks, Capital Gain, Dividend Gain, Common Stocks, Preferred Stocks.
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14) |
How Common Stocks Are Traded, Logic Behind The Pricing of Stocks, Capitalization Rate. |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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