MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA1012 | Business Communications | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. HAVVA PINAR İMER |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN Assoc. Prof. HAVVA PINAR İMER |
Recommended Optional Program Components: | None |
Course Objectives: | The course aims to provide the student with the fundamental role and principles of communication in the work context. To have a general understanding of why good communication skills are important in business, students are equipped with the knowledge and skills related to verbal, nonverbal and written communication, the effective use of technology for communication, effective listening skills, and how to prepare and effectively take part in job interviews with emphasis on the cultural aspect of communication. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explain the role of verbal and written communication for day-to-day operations as well as for personal career success. 2. Describe and evaluate various listening approaches. 3. Explain and implement interpersonal skills to build positive relationships. 4. Analyze interview situations and act accordingly. 5. Describe various types of meetings and be able to conduct a meeting including preparation and follow- ups. |
The students will get familiar with the skills and knowledge required of an individual for effective communication in business life. Upon completion of the course, the students are expected to be able to understand the nature of communication and deliver their messages with precision through various communication media in different business settings. They will be capable of designing and writing messages in various formats, organizing and delivering presentations, writing their CVs, as well as gaining the basic skills to prepare themselves for job applications and interviews. |
Week | Subject | Related Preparation |
1) | Communication at Work | Adler et al. Ch. 1 |
2) | Communication, Culture and Work | Adler et al. Ch. 2 |
3) | Personal Skills: Listening | Adler et al., Ch. 3 |
4) | Personal Skills: Verbal & Nonverbal Messages | Adler et al., Ch. 4 |
5) | Personal Skills: Interpersonal Skills and Success | Adler et al., Ch. 5 |
6) | Personal Skills: Principles of Interviewing | Adler et al., Ch. 6 |
7) | Working in Groups: Leading and Working in Teams | Adler et al., Ch. 7 |
8) | Midterm Exam | |
9) | Working in Groups: Effective Meetings | Adler et al., Ch. 8 |
10) | Making Effective Presentations: Developing and Organizing the Presentation | Adler et al., Ch. 9 |
11) | Making Effective Presentations: Delivering the Presentation | Adler et al., Ch. 11 |
12) | Making Effective Presentations: Types of Business Presentations | Adler et al., Ch. 12 |
13) | How to Write Effective CVs | |
14) | Group Project Presentations |
Course Notes / Textbooks: | Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education. |
References: | Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 0 |
Homework Assignments | 1 | % 5 |
Project | 1 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 10 | 2 | 20 |
Study Hours Out of Class | 13 | 4 | 52 |
Presentations / Seminar | 1 | 10 | 10 |
Project | 1 | 25 | 25 |
Homework Assignments | 1 | 5 | 5 |
Midterms | 1 | 2 | 2 |
Paper Submission | 1 | 41 | 41 |
Final | 1 | 3 | 3 |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |