| NEW MEDIA | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA1012 | Business Communications | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Lecturer(s): |
Assoc. Prof. AYLA ESEN Assoc. Prof. HAVVA PINAR İMER |
| Recommended Optional Program Components: | None |
| Course Objectives: | The course aims to provide students with the fundamental roles and principles of communication in the work context. The students will get familiar with the skills and knowledge required of an individual for effective communication in business life. Upon completion of the course, the students are expected to be able to understand the nature of communication and deliver their messages with precision through various communication media in different business settings. They will be capable of designing and writing messages in various formats, organizing and delivering presentations, writing their CVs, as well as gaining the basic skills to prepare themselves for job applications and interviews. |
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The students who have succeeded in this course; Upon completion of the course, the students will learn to: 1. Explain the role of verbal and written communication for day-to-day operations and personal career 2. Describe and evaluate various listening approaches 3. Explain and implement interpersonal skills to build positive relationships. 4. Analyze interview situations and act accordingly 5. Differentiate between types of reports and write reports of any type 6. Be able to deliver a presentation |
| The teaching methods of the course are Collaborative Learning, Lecture, Reading, Discussion, Individual Study, Social Activity. The students will get familiar with the skills and knowledge required of an individual for effective communication in business life. Upon completion of the course, the students are expected to be able to understand the nature of communication and deliver their messages with precision through various communication media in different business settings. They will be capable of designing and writing messages in various formats, organizing and delivering presentations, writing their CVs, as well as gaining the basic skills to prepare themselves for job applications and interviews. |
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | Overview of the syllabus |
| 2) | Communication at Work | Chapter 1 |
| 3) | Communication, Culture and Work | Chapter 2 |
| 4) | Listening | Chapter 3 |
| 5) | Verbal & Nonverbal Messages | Chapter 4 |
| 6) | Interpersonal Skills and Success | Chapter 5 |
| 7) | Types of Business Presentations Writing reports | Chapter 9 |
| 8) | Developing, Organizing and Delivering the Presentation | Chapters 10 & 12 |
| 9) | Developing, Organizing and Delivering the Presentation (contd.) | Chapters 10 & 12 |
| 10) | Principles of Interviewing How to Write Effective CVs | Chapter 6 |
| 11) | Quiz | |
| 12) | Group Reports and Presentations | |
| 13) | Group Reports and Presentations | |
| 14) | Group Reports and Presentations |
| Course Notes / Textbooks: | Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education. |
| References: | Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 1 | % 20 |
| Project | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 20 | |
| PERCENTAGE OF FINAL WORK | % 80 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 13 | 11 | 143 |
| Project | 1 | 5 | 5 |
| Quizzes | 1 | 2 | 2 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 196 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication. | |
| 2) | To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level. | |
| 3) | To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them. | |
| 4) | To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends. | |
| 5) | To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner. | |
| 6) | To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents. | |
| 7) | To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content. | |
| 8) | To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit. | |
| 9) | To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication. | |
| 10) | To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels. |