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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA4948 | Organizational Behavior | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ELA ÜNLER |
Recommended Optional Program Components: | None |
Course Objectives: | Organizational Behavior deals with organizations and employees within the organizations. The purpose of the course is to understand the behavior, perception and attitudes of each individual in the company. This information gathered from the employees directly affect the well-being, performance and effectiveness of the organization. OB has four characteristics: one, it is grounded in the scientific method. Second, it studies individuals, groups, and organizations. Third, it is interdisciplinary in nature. And fourth, OB is used as the basis for enhancing organizational effectiveness and individual well-being. After completed the course, you should: (i) analyze individual and group behavior; (ii) understand different work groups, cultures and environments affect an individual behavior; (iii) be well experienced in developing actions to different employees according to their perceptions and attitudes. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explore different levels of analysis in Organizational Behavior 2. Understand how different diciplines contribute to OB 3. Understand individual differences need to be counted in work settings 4. Develop motivational strategies in increasing employee engagement 5. Explore innovative ways in measuring employee attitudes 6. Enable to read employee specific behavioral problems 7. Develop powerful discourses about employee-manager relationship |
1st Week: What is Organizational Behavior 2nd Week: Foundations of Individual Behavior 3rd Week: Attitudes and Job Satisfaction 4th Week: Personality and Values 5th Week: Perception and Individual Decision Making 6th Week: Motivation Concepts 7th Week: Midterm 8th Week: Motivation: From Concepts to Applications 9th Week: Emotions and Moods 10th Week: Foundations of Group Behavior and Understanding Work Teams 11th Week: Communication 12th Week: Basic Approaches to Leadership and Contemporary Issues in Leadership 13th Week: Power and Politics 14th Week: Conflict and Negotiation |
Week | Subject | Related Preparation |
1) | 1st Week: What is Organizational Behavior | |
2) | 2nd Week: Foundations of Individual Behavior | |
3) | 3rd Week: Attitudes and Job Satisfaction | |
4) | 4th Week: Personality and Values | |
5) | 5th Week: Perception and Individual Decision Making | |
6) | 6th Week: Motivation Concepts | |
7) | 7th Week: Review | |
8) | 8th Week: Motivation: From Concepts to Applications | |
9) | 9th Week: Emotions and Moods | |
10) | 10th Week: Foundations of Group Behavior and Understanding Work Teams | |
11) | 11th Week: Communication | |
12) | 12th Week: Basic Approaches to Leadership and Contemporary Issues in Leadership | |
13) | 13th Week: Power and Politics | |
14) | 14th Week: Conflict and Negotiation |
Course Notes / Textbooks: | Text Book Organizational Behavior (2007), 14th ed., by Robbins & Judge, Prentice Hall. |
References: | Optional Text Organizational Behavior 12th ed. (2011), by Fred Luthans, McGraw Hill |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 10 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 41 |
Study Hours Out of Class | 15 | 110 |
Homework Assignments | 10 | 10 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 165 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |