BA4948 Organizational BehaviorBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA4948 Organizational Behavior Spring
Fall
3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ELA ÜNLER
Recommended Optional Program Components: None
Course Objectives: Organizational Behavior deals with organizations and employees within the organizations. The purpose of the course is to understand the behavior, perception and attitudes of each individual in the company. This information gathered from the employees directly affect the well-being, performance and effectiveness of the organization. OB has four characteristics: one, it is grounded in the scientific method. Second, it studies individuals, groups, and organizations. Third, it is interdisciplinary in nature. And fourth, OB is used as the basis for enhancing organizational effectiveness and individual well-being. After completed the course, you should: (i) analyze individual and group behavior; (ii) understand different work groups, cultures and environments affect an individual behavior; (iii) be well experienced in developing actions to different employees according to their perceptions and attitudes.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Explore different levels of analysis in Organizational Behavior
2. Understand how different diciplines contribute to OB
3. Understand individual differences need to be counted in work settings
4. Develop motivational strategies in increasing employee engagement
5. Explore innovative ways in measuring employee attitudes
6. Enable to read employee specific behavioral problems
7. Develop powerful discourses about employee-manager relationship

Course Content

1st Week: What is Organizational Behavior
2nd Week: Foundations of Individual Behavior
3rd Week: Attitudes and Job Satisfaction
4th Week: Personality and Values
5th Week: Perception and Individual Decision Making
6th Week: Motivation Concepts
7th Week: Midterm
8th Week: Motivation: From Concepts to Applications
9th Week: Emotions and Moods
10th Week: Foundations of Group Behavior and Understanding Work Teams
11th Week: Communication
12th Week: Basic Approaches to Leadership and Contemporary Issues in Leadership
13th Week: Power and Politics
14th Week: Conflict and Negotiation

Weekly Detailed Course Contents

Week Subject Related Preparation
1) 1st Week: What is Organizational Behavior
2) 2nd Week: Foundations of Individual Behavior
3) 3rd Week: Attitudes and Job Satisfaction
4) 4th Week: Personality and Values
5) 5th Week: Perception and Individual Decision Making
6) 6th Week: Motivation Concepts
7) 7th Week: Review
8) 8th Week: Motivation: From Concepts to Applications
9) 9th Week: Emotions and Moods
10) 10th Week: Foundations of Group Behavior and Understanding Work Teams
11) 11th Week: Communication
12) 12th Week: Basic Approaches to Leadership and Contemporary Issues in Leadership
13) 13th Week: Power and Politics
14) 14th Week: Conflict and Negotiation

Sources

Course Notes / Textbooks: Text Book
Organizational Behavior (2007), 14th ed., by Robbins & Judge, Prentice Hall.
References: Optional Text
Organizational Behavior 12th ed. (2011), by Fred Luthans, McGraw Hill

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 10 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 41
Study Hours Out of Class 15 110
Homework Assignments 10 10
Midterms 1 2
Final 1 2
Total Workload 165

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2