BA4311 Strategic ManagementBahçeşehir UniversityDegree Programs PHYSIOTHERAPY AND REHABILITATION (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PHYSIOTHERAPY AND REHABILITATION (TURKISH)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA4311 Strategic Management Spring
Fall
3 0 3 7
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. AHMET ERKUŞ
Course Lecturer(s): Assoc. Prof. HAVVA PINAR İMER
Prof. Dr. AHMET ERKUŞ
Recommended Optional Program Components: None
Course Objectives: Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course;
1. Knows the importance and necessity of strategic management in terms of institutions.
2. Can understand the strategic decisions taken by institutions and have the ability to make strategic planning.
3. To be able to analyze internal and external environment in order to create strategies.
4. Will be able to explain the basic concepts, principles and practices related to strategy formulation and implementation.
5. Strategies can be created with different perspectives and can use information about their implementation.
6. Analyze and evaluate real-life companies and develop creative solutions from a strategic management perspective.

Course Content

1st Week: Introduction.
2nd Week: Basic concepts of strategic management.
3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4th Week: Environmental scanning: Analyzing the macro-environment.
5th Week: Environmental scanning: Analyzing the competitive environment.
6th Week: Internal scanning: Organizational analysis.
7th Week: Strategy formulation: Situational analysis (SWOT).
8th Week: Midterm
9th Week: Generating alternative strategies using a SWOT matrix.
10th Week: The generic competitive strategies and cooperative strategies.
11th Week: Corporate strategy and directional strategy.
12th Week: International entry, stability and retrenchment strategies.
13th Week: Portfolio analysis.
14th Week: General wrap-up.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) 1st Week: Introduction.
2) 2nd Week: Basic concepts of strategic management.
3) 3rd Week: Developing a strategic vision, setting objectives and crafting a strategy.
4) 4th Week: Environmental scanning: Analyzing the macro-environment:
5) 5th Week: Environmental scanning: Analyzing the competitive environment.
6) 6th Week: Internal scanning: Organizational analysis.
7) 7th Week: Strategy formulation: Situational analysis (SWOT).
8) 8th Week: Review
9) 9th Week: Generating alternative strategies using a SWOT matrix.
10) 10th Week: The generic competitive strategies and cooperative strategies
11) 11th Week: Corporate strategy and directional strategy
12) 12th Week: International entry, stability and retrenchment strategies.
13) 13th Week: Portfolio analysis.
14) 14th Week: General wrap-up.

Sources

Course Notes / Textbooks: Required Texts:

Crafting & Executing Strategy: The Quest for Competitive Advantage (2011, 18th edition) Arthur A. Thompson, J.E. Gamble ve A.J. Strictland, McGraw-Hill.

Strategic Management and Business Policy (2008, 11th edition) by Thomas L. Wheelen and J. David Hunger, Prentice Hall.
References: İşletmelerde Stratejik Yönetim (2004) by Hayri Ülgen and S. Kadri Mirze, Literatür Yayıncılık, İstanbul.

Stratejik Yönetim ve İşletme Politikası (2003, 6. Baskı) by Ömer Dinçer, Beta Yayıncılık.

Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review dergilerinin son sayıları ile Capital ve Infomag gibi Türkçe dergiler ile günlük gazetelerin ekonomi ve iş dünyası ile ilgili kısımları.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Quizzes 5 % 15
Midterms 1 % 30
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 40
Study Hours Out of Class 15 108
Quizzes 5 10
Midterms 1 2
Final 1 2
Total Workload 162

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. 2
2) To act in accordance with ethical principles and values in professional practice. 1
3) To use life-long learning, problem-solving and critical thinking skills. 4
4) To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. 1
5) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. 3
6) To have skills for training and consulting according to health education needs of individual, family and the community. 1
7) To be sensitive to health problems of the community and to be able to offer solutions. 3
8) To be able to use skills for effective communication. 5
9) To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. 1
10) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. 1
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. 1
12) To be a role model with contemporary and professional identity. 4