TEXTILE AND FASHION DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA4311 Strategic Management Spring 3 0 3 7
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ELİF OKAN
Course Lecturer(s): Prof. Dr. HAVVA PINAR İMER
Prof. Dr. AHMET ERKUŞ
Recommended Optional Program Components: None
Course Objectives: The course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic decision making in organizations.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:

1. Evaluate the role and the importance of Strategic Management in businesses.
2. Become familiar with issues related to Vision and Mission.
3. Use current technologies (artificial intelligence, information processing, digital) when analyzing internal and external environments.
4. Learn strategies that can be used at three levels in businesses.
5. Use strategy development processes and methods.

Course Content

The teaching methods of the course are Case Study, Technology-Enhanced Learning, Collaborative Learning, Lecture, Reading, Discussion.
The Strategic Management course focuses on organizations determining their long-term goals and developing the strategies needed to achieve these goals. The course covers strategic analysis, gaining competitive advantage, and strategy implementation processes. Students have the opportunity to develop strategic thinking skills through real-world examples.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction/Overview of Syllabus
2) The Nature of Strategic Management (Chapter 1) Assignment
3) Business Vision and Mission (Chapter 2) Assignment
4) The External Assessment (Chapter 3) Assignment
5) The Internal Assessment (Chapter 4) Assignment
6) Strategies in Action (Chapter 5) Assignment
7) Strategies in Action (Chapter 5) Assignment
8) Midterm Exam
9) Strategy Analysis and Choice (Chapter 6) Assignment
10) Implementing Strategies Management and Marketing Issues (Chapter 7) Assignment
11) Implementing Strategies Finance and Accounting Issues (Chapter 8) Assignment
12) Strategy Evaluation and Governance (Chapter 9) Assignment
13) Business Ethics and Environmental Sustainability (Chapter 10) Assignment
14) Global and International Issues (Chapter 11) Assignment

Sources

Course Notes / Textbooks: Strategic Management, Global Edition, 17th Edition, Authors: David, Fred | David, Forest, Textbook

Students are required to get the access-codes for the online portal of the textbook. The codes already include access to the electronic version of the textbook and online assignments from MyLab.
The hard copy of book, e-text and code of MyLab can be obtained at Bahçeşehir University Bookstore or via this link:
If you prefer to read using a hard copy, you can still get one in addition to the code.
(This link covers hard copy of book, e-text and Code of Mylab)
(KITAP+BAU KOD) HE-David- Strategic Management GE 17/e (Kod içinde e-kitap erişimi de mevcuttur.)

(This link covers only e-text and Code of Mylab)
(BAU KOD) HE-MylabManagement-David-Strat Man-GE-17 (Kod içinde e-kitap erişimi de mevcuttur.)

You need to use access-code to register the appropriate section of BA 4311. Please follow the instructions in Itslearning.
References: Lecturer's Slides

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 13 % 10
Quizzes 12 % 15
Midterms 1 % 30
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 39
Study Hours Out of Class 14 96
Quizzes 12 36
Midterms 1 2
Final 1 2
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework.
2) Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results.
3) Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose.
4) Recognizes textile raw materials and equipments.
5) Uses computer programs effectively in the garment and fabric surface design process.
6) Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment.
7) Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes.
8) Works in a programmed and disciplined manner in professional practices.
9) Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence.
10) Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations.
11) Establishes effective visual, written and verbal communication in the field of textile and fashion design.
12) Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues.
13) Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values.