| BIOMEDICAL ENGINEERING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA4311 | Strategic Management | Fall | 3 | 0 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. AHMET ERKUŞ |
| Course Lecturer(s): |
Assoc. Prof. HAVVA PINAR İMER Prof. Dr. AHMET ERKUŞ |
| Recommended Optional Program Components: | None |
| Course Objectives: | Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically. |
|
The students who have succeeded in this course; Students who successfully complete this course; 1. Knows the importance and necessity of strategic management in terms of institutions. 2. Can understand the strategic decisions taken by institutions and have the ability to make strategic planning. 3. To be able to analyze internal and external environment in order to create strategies. 4. Will be able to explain the basic concepts, principles and practices related to strategy formulation and implementation. 5. Strategies can be created with different perspectives and can use information about their implementation. 6. Analyze and evaluate real-life companies and develop creative solutions from a strategic management perspective. |
| 1st Week: Introduction. 2nd Week: Basic concepts of strategic management. 3rd Week: Developing a strategic vision, setting objectives and crafting a strategy. 4th Week: Environmental scanning: Analyzing the macro-environment. 5th Week: Environmental scanning: Analyzing the competitive environment. 6th Week: Internal scanning: Organizational analysis. 7th Week: Strategy formulation: Situational analysis (SWOT). 8th Week: Midterm 9th Week: Generating alternative strategies using a SWOT matrix. 10th Week: The generic competitive strategies and cooperative strategies. 11th Week: Corporate strategy and directional strategy. 12th Week: International entry, stability and retrenchment strategies. 13th Week: Portfolio analysis. 14th Week: General wrap-up. |
| Week | Subject | Related Preparation |
| 1) | 1st Week: Introduction. | |
| 2) | 2nd Week: Basic concepts of strategic management. | |
| 3) | 3rd Week: Developing a strategic vision, setting objectives and crafting a strategy. | |
| 4) | 4th Week: Environmental scanning: Analyzing the macro-environment: | |
| 5) | 5th Week: Environmental scanning: Analyzing the competitive environment. | |
| 6) | 6th Week: Internal scanning: Organizational analysis. | |
| 7) | 7th Week: Strategy formulation: Situational analysis (SWOT). | |
| 8) | 8th Week: Review | |
| 9) | 9th Week: Generating alternative strategies using a SWOT matrix. | |
| 10) | 10th Week: The generic competitive strategies and cooperative strategies | |
| 11) | 11th Week: Corporate strategy and directional strategy | |
| 12) | 12th Week: International entry, stability and retrenchment strategies. | |
| 13) | 13th Week: Portfolio analysis. | |
| 14) | 14th Week: General wrap-up. |
| Course Notes / Textbooks: | Required Texts: Crafting & Executing Strategy: The Quest for Competitive Advantage (2011, 18th edition) Arthur A. Thompson, J.E. Gamble ve A.J. Strictland, McGraw-Hill. Strategic Management and Business Policy (2008, 11th edition) by Thomas L. Wheelen and J. David Hunger, Prentice Hall. |
| References: | İşletmelerde Stratejik Yönetim (2004) by Hayri Ülgen and S. Kadri Mirze, Literatür Yayıncılık, İstanbul. Stratejik Yönetim ve İşletme Politikası (2003, 6. Baskı) by Ömer Dinçer, Beta Yayıncılık. Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review dergilerinin son sayıları ile Capital ve Infomag gibi Türkçe dergiler ile günlük gazetelerin ekonomi ve iş dünyası ile ilgili kısımları. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Quizzes | 5 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 40 |
| Study Hours Out of Class | 15 | 108 |
| Quizzes | 5 | 10 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 162 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Adequate knowledge of subjects specific to mathematics (analysis, linear, algebra, differential equations, statistics), science (physics, chemistry, biology) and related engineering discipline, and the ability to use theoretical and applied knowledge in these fields in complex engineering problems. | |
| 2) | Identify, formulate, and solve complex Biomedical Engineering problems; select and apply proper modeling and analysis methods for this purpose | |
| 3) | Design complex Biomedical systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. | |
| 4) | Devise, select, and use modern techniques and tools needed for solving complex problems in Biomedical Engineering practice; employ information technologies effectively. | |
| 5) | Design and conduct numerical or physical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Biomedical Engineering. | |
| 6) | Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Biomedical Engineering-related problems. | |
| 7) | Ability to communicate effectively in Turkish, oral and written, to have gained the level of English language knowledge (European Language Portfolio B1 general level) to follow the innovations in the field of Biomedical Engineering; gain the ability to write and understand written reports effectively, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |
| 8) | Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself. | |
| 9) | Having knowledge for the importance of acting in accordance with the ethical principles of biomedical engineering and the awareness of professional responsibility and ethical responsibility and the standards used in biomedical engineering applications | |
| 10) | Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. | |
| 11) | Acquire knowledge about the effects of practices of Biomedical Engineering on health, environment, security in universal and social scope, and the contemporary problems of Biomedical Engineering; is aware of the legal consequences of Mechatronics engineering solutions. |