| EUROPEAN UNION RELATIONS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA4311 | Strategic Management | Fall | 3 | 0 | 3 | 7 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. AHMET ERKUŞ |
| Course Lecturer(s): |
Assoc. Prof. HAVVA PINAR İMER Prof. Dr. AHMET ERKUŞ |
| Recommended Optional Program Components: | None |
| Course Objectives: | Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically. |
|
The students who have succeeded in this course; Students who successfully complete this course; 1. Knows the importance and necessity of strategic management in terms of institutions. 2. Can understand the strategic decisions taken by institutions and have the ability to make strategic planning. 3. To be able to analyze internal and external environment in order to create strategies. 4. Will be able to explain the basic concepts, principles and practices related to strategy formulation and implementation. 5. Strategies can be created with different perspectives and can use information about their implementation. 6. Analyze and evaluate real-life companies and develop creative solutions from a strategic management perspective. |
| 1st Week: Introduction. 2nd Week: Basic concepts of strategic management. 3rd Week: Developing a strategic vision, setting objectives and crafting a strategy. 4th Week: Environmental scanning: Analyzing the macro-environment. 5th Week: Environmental scanning: Analyzing the competitive environment. 6th Week: Internal scanning: Organizational analysis. 7th Week: Strategy formulation: Situational analysis (SWOT). 8th Week: Midterm 9th Week: Generating alternative strategies using a SWOT matrix. 10th Week: The generic competitive strategies and cooperative strategies. 11th Week: Corporate strategy and directional strategy. 12th Week: International entry, stability and retrenchment strategies. 13th Week: Portfolio analysis. 14th Week: General wrap-up. |
| Week | Subject | Related Preparation |
| 1) | 1st Week: Introduction. | |
| 2) | 2nd Week: Basic concepts of strategic management. | |
| 3) | 3rd Week: Developing a strategic vision, setting objectives and crafting a strategy. | |
| 4) | 4th Week: Environmental scanning: Analyzing the macro-environment: | |
| 5) | 5th Week: Environmental scanning: Analyzing the competitive environment. | |
| 6) | 6th Week: Internal scanning: Organizational analysis. | |
| 7) | 7th Week: Strategy formulation: Situational analysis (SWOT). | |
| 8) | 8th Week: Review | |
| 9) | 9th Week: Generating alternative strategies using a SWOT matrix. | |
| 10) | 10th Week: The generic competitive strategies and cooperative strategies | |
| 11) | 11th Week: Corporate strategy and directional strategy | |
| 12) | 12th Week: International entry, stability and retrenchment strategies. | |
| 13) | 13th Week: Portfolio analysis. | |
| 14) | 14th Week: General wrap-up. |
| Course Notes / Textbooks: | Required Texts: Crafting & Executing Strategy: The Quest for Competitive Advantage (2011, 18th edition) Arthur A. Thompson, J.E. Gamble ve A.J. Strictland, McGraw-Hill. Strategic Management and Business Policy (2008, 11th edition) by Thomas L. Wheelen and J. David Hunger, Prentice Hall. |
| References: | İşletmelerde Stratejik Yönetim (2004) by Hayri Ülgen and S. Kadri Mirze, Literatür Yayıncılık, İstanbul. Stratejik Yönetim ve İşletme Politikası (2003, 6. Baskı) by Ömer Dinçer, Beta Yayıncılık. Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review dergilerinin son sayıları ile Capital ve Infomag gibi Türkçe dergiler ile günlük gazetelerin ekonomi ve iş dünyası ile ilgili kısımları. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Quizzes | 5 | % 15 |
| Midterms | 1 | % 30 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 40 |
| Study Hours Out of Class | 15 | 108 |
| Quizzes | 5 | 10 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 162 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to examine, interpret data and assess ideas with the scientific methods in the area of EU studies. | 2 |
| 2) | To be able to inform authorities and institutions in the area of EU studies, to be able to transfer ideas and proposals supported by quantitative and qualitative data about the problems. | 2 |
| 3) | To be introduced to and to get involved in other disciplines that EU studies are strongly related with (political science, international relations, law, economics, sociology, etc.) and to be able to conduct multi-disciplinary research and analysis on European politics. | 3 |
| 4) | To be able to evaluate current news on European Union and Turkey-EU relations and identify, analyze current issues relating to the EU’s politics and policies. | 2 |
| 5) | To be able to use English in written and oral communication in general and in the field of EU studies in particular. | 1 |
| 6) | To have ethical, social and scientific values throughout the processes of collecting, interpreting, disseminating and implementing data related to EU studies. | 1 |
| 7) | To be able to assess the historical development, functioning of the institutions and decision-making system and common policies of the European Union throughout its economic and political integration in a supranational framework. | 2 |
| 8) | To be able to evaluate the current legal, financial and institutional changes that the EU is going through. | 2 |
| 9) | To explain the dynamics of enlargement processes of the EU by identifying the main actors and institutions involved and compare previous enlargement processes and accession process of Turkey. | 2 |
| 10) | To be able to analyze the influence of the EU on political, social and economic system of Turkey. | 2 |
| 11) | To acquire insight in EU project culture and to build up project preparation skills in line with EU format and develop the ability to work in groups and cooperate with peers. | 2 |
| 12) | To be able to recognize theories and concepts used by the discipline of international relations and relate them to the historical development of the EU as a unique post-War political project. | 3 |