| OPERATING ROOM SERVICES (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA4214 | E-Business and Internet Marketing | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web. |
|
The students who have succeeded in this course; The students who have succeeded in this course; 1 Identify problems and opportunities regarding e-business 2 Take a critical point of view 3 Create new ideas 4 Evaluate these ideas 5 Familiarize with e-marketing strategies 6 Describe in a professional way how the idea can be implemented and turned to a e-business. 7 Build marketing strategies for different types of e-businesses. |
| Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Internet Marketing | |
| 2) | History of the www, Internet Basics | |
| 3) | Digital Business Models | |
| 4) | Marketing Mix & Digital Media | |
| 5) | Services Industries at the www | |
| 6) | e- Commerce, Payments, Security, Legal and Ethical Issues | |
| 7) | Review | |
| 8) | Principles of Webpage Design | |
| 9) | Changing Rules of Marketing, Advertising and PR | |
| 10) | E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games | |
| 11) | Blogs, Microblogs, Forums, Wikies, Podcasting | |
| 12) | Search Engine Optimization | |
| 13) | Mobile Marketing | |
| 14) | The Future of e-Business |
| Course Notes / Textbooks: | "Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013. |
| References: | eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 15 |
| Project | 1 | % 30 |
| Midterms | 1 | % 25 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 41 |
| Study Hours Out of Class | 15 | 71 |
| Total Workload | 112 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | The use of theoretical knowledge in practice | |
| 2) | Effective use the terminology of the field | |
| 3) | Behave according to basic professional legislation related the field | |
| 4) | Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication | |
| 5) | Express the social, scientific, cultural and ethical values of professional | |
| 6) | Behave according to quality management and processes and participate in these processes | |
| 7) | Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness | |
| 8) | Use basic level knowledge and skills related the field, interpret and evaluate the data, identify potential problems and solve them | |
| 9) | Implement techniques according to developing technology and use new tools and devices | |
| 10) | The ability to prepare the operating room for surgery | |
| 11) | The ability to admit the patient into the operating room and to provide assistance for post - operational transport | |
| 12) | The ability to have theoretical and practical knowledge related to the field at a basic level |