Week |
Subject |
Related Preparation |
1) |
Introduction to Internet Marketing |
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2) |
History of the www, Internet Basics |
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3) |
Digital Business Models |
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4) |
Marketing Mix & Digital Media |
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5) |
Services Industries at the www |
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6) |
e- Commerce, Payments, Security, Legal and Ethical Issues |
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7) |
Review |
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8) |
Principles of Webpage Design |
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9) |
Changing Rules of Marketing, Advertising and PR |
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10) |
E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games |
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11) |
Blogs, Microblogs, Forums, Wikies, Podcasting |
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12) |
Search Engine Optimization |
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13) |
Mobile Marketing |
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14) |
The Future of e-Business |
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Program Outcomes |
Level of Contribution |
1) |
To use theoretic and methodological approach, evidence-based principles and scientific literature in Speech and Language Therapy field systematically for practice. |
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2) |
To have theoretic and practical knowledge for individual's, family's and the community's health promotion and protection. |
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3) |
To use information and health technologies in practice and research in the field of Speech and Language Therapy. |
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4) |
To communicate effectively with advisee, colleagues for effective professional relationships. |
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5) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
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6) |
To use life-long learning, problem-solving and critical thinking skills. |
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7) |
To act in accordance with ethical principles and values in professional practice. |
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8) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
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9) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
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10) |
To take responsibility and participate in the processes actively for training of other therapist, education of health professionals and individuals about speech and languege therapy. |
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11) |
To carry out speech and languge therapy practices considering cultural differences and different health needs of different groups in the community. |
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