CHILD DEVELOPMENT (TURKISH)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA4214 E-Business and Internet Marketing Fall 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ELİF OKAN
Recommended Optional Program Components: None
Course Objectives: The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1 Identify problems and opportunities regarding e-business
2 Take a critical point of view
3 Create new ideas
4 Evaluate these ideas
5 Familiarize with e-marketing strategies
6 Describe in a professional way how the idea can be implemented and turned to a e-business.
7 Build marketing strategies for different types of e-businesses.

Course Content

Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Internet Marketing
2) History of the www, Internet Basics
3) Digital Business Models
4) Marketing Mix & Digital Media
5) Services Industries at the www
6) e- Commerce, Payments, Security, Legal and Ethical Issues
7) Review
8) Principles of Webpage Design
9) Changing Rules of Marketing, Advertising and PR
10) E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games
11) Blogs, Microblogs, Forums, Wikies, Podcasting
12) Search Engine Optimization
13) Mobile Marketing
14) The Future of e-Business

Sources

Course Notes / Textbooks: "Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013.
References: eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 15
Project 1 % 30
Midterms 1 % 25
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 41
Study Hours Out of Class 15 71
Total Workload 112

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To gain both theoretical and practical knowledge about physical, cognitive, social-emotional aspects of child development. 4
2) To display actions in professional practice based on ethical principles and values. 5
3) To adopt the principle of lifelong learning, using efficient ways for accessing information. 5
4) To know the stages of child development and to be able to use models / theories efficiently for supporting children's cognitive, affective and psycho-motor development. 5
5) To plan, implement and evaluate professional projects, research and events with a sense of social responsibility, 5
6) To be able to use effective communication methods in counseling and child and family-based guidance. 3
7) To be sensitive to the child and family-related issues taking into account the child's stages of development, and to implement strategies for personal development of child and education methods which are vital for leading effective and productive life. 5
8) To use the education and communication materials according to the child development stage, and to create proper educational environment. 5
9) To take responsibilities in the field of child development and education using interdisciplinary approach, and to use information technologies, and to engage in projects and activities. 5
10) To use health information technologies for research in the field of child development. 5
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. 5
12) To become a good example for colleagues and society, and represent efficiently the professional identity using advanced knowledge about child development. 5