Week |
Subject |
Related Preparation |
1) |
Introduction to Internet Marketing |
|
2) |
History of the www, Internet Basics |
|
3) |
Digital Business Models |
|
4) |
Marketing Mix & Digital Media |
|
5) |
Services Industries at the www |
|
6) |
e- Commerce, Payments, Security, Legal and Ethical Issues |
|
7) |
Review |
|
8) |
Principles of Webpage Design |
|
9) |
Changing Rules of Marketing, Advertising and PR |
|
10) |
E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games |
|
11) |
Blogs, Microblogs, Forums, Wikies, Podcasting |
|
12) |
Search Engine Optimization |
|
13) |
Mobile Marketing |
|
14) |
The Future of e-Business |
|
|
Program Outcomes |
Level of Contribution |
1) |
To have theoretical and practical knowledge required to fulfill professional roles and functions of Management of Health Scşences field. |
3 |
2) |
To act in accordance with ethical principles and values in management, to learn and implement related regulations and guides. |
3 |
3) |
To use life-long learning, problem-solving and critical thinking skills. |
3 |
4) |
To identify the process of management functions (management and organization, public relations, human resources, cost accounting, marketing) in the Management of Health Sciences field. |
2 |
5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
2 |
6) |
To have skills for planning training programs and projects according to health education needs of individual, family and the community. |
2 |
7) |
To be sensitive to health problems of the community and to be able to offer solutions. |
2 |
8) |
To be able to use effective communication skills; to take responsibility as a team member in collaboration with other professions. |
2 |
9) |
To have skills for research, planning and practice about health systems and health information systems field within national and international level. |
2 |
10) |
To be able to search for literature in health sciences and management and information sources to access to information and use the information effectively. |
2 |
11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
2 |
12) |
To be a role model with contemporary and professional identity. |
2 |