BA4214 E-Business and Internet MarketingBahçeşehir UniversityDegree Programs INDUSTRIAL DESIGNGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INDUSTRIAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA4214 E-Business and Internet Marketing Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ELİF OKAN
Recommended Optional Program Components: None
Course Objectives: The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1 Identify problems and opportunities regarding e-business
2 Take a critical point of view
3 Create new ideas
4 Evaluate these ideas
5 Familiarize with e-marketing strategies
6 Describe in a professional way how the idea can be implemented and turned to a e-business.
7 Build marketing strategies for different types of e-businesses.

Course Content

Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Internet Marketing
2) History of the www, Internet Basics
3) Digital Business Models
4) Marketing Mix & Digital Media
5) Services Industries at the www
6) e- Commerce, Payments, Security, Legal and Ethical Issues
7) Review
8) Principles of Webpage Design
9) Changing Rules of Marketing, Advertising and PR
10) E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games
11) Blogs, Microblogs, Forums, Wikies, Podcasting
12) Search Engine Optimization
13) Mobile Marketing
14) The Future of e-Business

Sources

Course Notes / Textbooks: "Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013.
References: eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 15
Project 1 % 30
Midterms 1 % 25
Final 1 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 41
Study Hours Out of Class 15 71
Total Workload 112

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution