Week |
Subject |
Related Preparation |
1) |
Introduction to Internet Marketing |
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2) |
History of the www, Internet Basics |
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3) |
Digital Business Models |
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4) |
Marketing Mix & Digital Media |
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5) |
Services Industries at the www |
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6) |
e- Commerce, Payments, Security, Legal and Ethical Issues |
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7) |
Review |
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8) |
Principles of Webpage Design |
|
9) |
Changing Rules of Marketing, Advertising and PR |
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10) |
E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games |
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11) |
Blogs, Microblogs, Forums, Wikies, Podcasting |
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12) |
Search Engine Optimization |
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13) |
Mobile Marketing |
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14) |
The Future of e-Business |
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Program Outcomes |
Level of Contribution |
1) |
Having the theoretical and practical knowledge proficiency in the discipline of industrial product design |
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2) |
Applying professional knowledge to the fields of product, service and experience design development |
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3) |
Understanding, using, interpreting and evaluating the design concepts, knowledge and language |
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4) |
Knowing the research methods in the discipline of industrial product design, collecting information with these methods, interpreting and applying the collected knowledge |
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5) |
Identifying the problems of industrial product design, evaluating the conditions and requirements of problems, producing proposals of solutions to them |
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6) |
Developing the solutions with the consideration of social, cultural, environmental, economic and humanistic values; being sensitive to personal differences and ability levels |
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7) |
Having the ability of communicating the knowledge about design concepts and solutions through written, oral and visual methods |
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8) |
To identify and apply the relation among material, form giving, detailing, maintenance and manufacturing methods of design solutions |
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9) |
Using the computer aided information and communication technologies for the expression of industrial product design solutions and applications |
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10) |
Having the knowledge and methods in disciplines like management, engineering, psychology, ergonomics, visual communication which support the solutions of industrial product design; having the ability of searching, acquiring and using the knowledge that belong these disciplines when necessary. |
|
11) |
Using a foreign language to command the jargon of industrial product design and communicate with the colleagues from different cultures |
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12) |
Following and evaluating the new topics and trends that industrial product design needs to integrate according to technological and scientific developments |
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