CARTOON AND ANIMATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4214	E-Business and Internet Marketing	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELİF OKAN
Recommended Optional Program Components:	None
Course Objectives:	The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1 Identify problems and opportunities regarding e-business
2 Take a critical point of view
3 Create new ideas
4 Evaluate these ideas
5 Familiarize with e-marketing strategies
6 Describe in a professional way how the idea can be implemented and turned to a e-business.
7 Build marketing strategies for different types of e-businesses.

Course Content

Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Internet Marketing
2)	History of the www, Internet Basics
3)	Digital Business Models
4)	Marketing Mix & Digital Media
5)	Services Industries at the www
6)	e- Commerce, Payments, Security, Legal and Ethical Issues
7)	Review
8)	Principles of Webpage Design
9)	Changing Rules of Marketing, Advertising and PR
10)	E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games
11)	Blogs, Microblogs, Forums, Wikies, Podcasting
12)	Search Engine Optimization
13)	Mobile Marketing
14)	The Future of e-Business

Sources

Course Notes / Textbooks:	"Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013.
References:	eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Project	1	% 30
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	41
Study Hours Out of Class	15	71
Total Workload		112

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge and skills in cartoon and animation.
2)	To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction.
3)	Making animated films with various artistic styles and techniques.
4)	Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style.
5)	To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them.
6)	To be able to evaluate cartoon and animations in the framework of their knowledge and skills.
7)	To be able to define and manage learning requirements in the field of cartoon and animation.
8)	To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field.
9)	To monitor developments in the field of cartoon and animation using foreign languages and to communicate with foreign colleagues.
10)	To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations.
11)	Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects.
12)	To have sufficient knowledge about ethical values and universal values in the field of cartoon and animation.