ECONOMICS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA4214 | E-Business and Internet Marketing | Fall | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ELİF OKAN |
Recommended Optional Program Components: | None |
Course Objectives: | The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web. |
The students who have succeeded in this course; The students who have succeeded in this course; 1 Identify problems and opportunities regarding e-business 2 Take a critical point of view 3 Create new ideas 4 Evaluate these ideas 5 Familiarize with e-marketing strategies 6 Describe in a professional way how the idea can be implemented and turned to a e-business. 7 Build marketing strategies for different types of e-businesses. |
Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing. |
Week | Subject | Related Preparation |
1) | Introduction to Internet Marketing | |
2) | History of the www, Internet Basics | |
3) | Digital Business Models | |
4) | Marketing Mix & Digital Media | |
5) | Services Industries at the www | |
6) | e- Commerce, Payments, Security, Legal and Ethical Issues | |
7) | Review | |
8) | Principles of Webpage Design | |
9) | Changing Rules of Marketing, Advertising and PR | |
10) | E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games | |
11) | Blogs, Microblogs, Forums, Wikies, Podcasting | |
12) | Search Engine Optimization | |
13) | Mobile Marketing | |
14) | The Future of e-Business |
Course Notes / Textbooks: | "Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013. |
References: | eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 15 |
Project | 1 | % 30 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 41 |
Study Hours Out of Class | 15 | 71 |
Total Workload | 112 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | As a world citizen, she is aware of global economic, political, social and ecological developments and trends. | 2 |
2) | He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. | 2 |
3) | Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. | 2 |
4) | Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. | 2 |
5) | Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. | 1 |
6) | Comprehends new ways of doing business using digital technologies. and new market structures. | 2 |
7) | Takes critical approach to economic and social problems and develops analytical solutions. | 1 |
8) | Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. | 2 |
9) | In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. | 2 |
10) | Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. | 1 |
11) | Generates original and innovative ideas in the works she/he contributes as part of a team. | 2 |