| AMERICAN CULTURE AND LITERATURE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA4214 | E-Business and Internet Marketing | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web. |
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The students who have succeeded in this course; The students who have succeeded in this course; 1 Identify problems and opportunities regarding e-business 2 Take a critical point of view 3 Create new ideas 4 Evaluate these ideas 5 Familiarize with e-marketing strategies 6 Describe in a professional way how the idea can be implemented and turned to a e-business. 7 Build marketing strategies for different types of e-businesses. |
| Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Internet Marketing | |
| 2) | History of the www, Internet Basics | |
| 3) | Digital Business Models | |
| 4) | Marketing Mix & Digital Media | |
| 5) | Services Industries at the www | |
| 6) | e- Commerce, Payments, Security, Legal and Ethical Issues | |
| 7) | Review | |
| 8) | Principles of Webpage Design | |
| 9) | Changing Rules of Marketing, Advertising and PR | |
| 10) | E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games | |
| 11) | Blogs, Microblogs, Forums, Wikies, Podcasting | |
| 12) | Search Engine Optimization | |
| 13) | Mobile Marketing | |
| 14) | The Future of e-Business |
| Course Notes / Textbooks: | "Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013. |
| References: | eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 15 |
| Project | 1 | % 30 |
| Midterms | 1 | % 25 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 41 |
| Study Hours Out of Class | 15 | 71 |
| Total Workload | 112 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace. | |
| 2) | Upon graduation, students will have developed the ability to discuss key issues in fluent English. | |
| 3) | Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. | 4 |
| 4) | Upon graduation, students will have gained broad knowledge of the American and English literary canons. | 4 |
| 5) | Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. | 4 |
| 6) | Upon graduation, students will have achieved in depth the understanding of contemporary American culture. | 3 |
| 7) | Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. | 3 |
| 8) | Upon graduation, students will be able to develop new projects individually or in teams. | 3 |
| 9) | Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. | 4 |