| Week |
Subject |
Related Preparation |
| 1) |
Course introduction, Curriculum description, Introduction to e-commerce. |
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| 2) |
Introduction to e-commerce, definition, scope and basic statistics of e-commerce, E-commerce and Traditional Commerce, History of E-Commerce, Importance of EDI, features and benefits, Effects, Challenges and Limitations of E-Commerce, Supply chain management & E-Commerce, E-Commerce infrastructure. |
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| 3) |
Basic concepts and business models in e-commerce: Business to Business, Business to Customers, Customers to Customers, Business to Government, Business to Employee, E-Commerce strategy, Factors affecting successful e-commerce. |
Deadline to form the groups and inform the instructor. |
| 4) |
Marketing strategies and E-Commerce: Website - Website components, Concept and Design website for E–Commerce,
Corporate Website – Portal – Search Engine – Internet Advertising, the emergence of the Internet as a competitive advertising media, Internet advertising models , Mobile Commerce.
|
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| 5) |
E-Commerce Security and Payment Systems Prepaid and Postpaid payment systems, e– cash, e check, Smart Card, Credit Card |
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| 6) |
Digital marketing, Digital transformation framework: Digital transformation pyramid: Business model/business strategy Corporate execution/business model, operations, enabling technologies, Artificial intelligence, Industry 5.0 |
|
| 7) |
Quiz |
Topics covered between the 1st and 6th weeks should be studied. |
| 8) |
Internet marketing, purpose of Internet marketing. Purposes of internet marketing communication. Internet marketing, purpose of Internet marketing. Purposes of internet marketing communication |
|
| 9) |
Digital Marketing Channels in E-Commerce , Mobile Marketing |
|
| 10) |
Effect of Social Media on E-Commerce, Influencer Marketing |
|
| 11) |
Consumer Behavior Market Research and Advertising |
|
| 12) |
Permission Marketing and Customer Relationship Management in E-Commerce |
|
| 13) |
Presentation |
|
| 14) |
Presentation |
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| Course Notes / Textbooks: |
Kalakota, Ravi, “Frontiers of Electronic Commerce”, 2004, Addison – Wesley, Delhi.
Rayport, Jeffrey F. and Jaworksi, Bernard J, “Introduction to E–Commerce”, 2003,
E-Ticaret: Kavramlar, Gelişim ve Uygulamalar, Prof. Dr. Gonca Telli Yamamoto, 2020, ISBN: 978-6054613-64-9, sf. 110-117
|
| References: |
Lecturer's Slides |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics |
|
| 2) |
To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods, |
|
| 3) |
To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials, |
|
| 4) |
To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself, |
4 |
| 5) |
To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way, |
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| 6) |
To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level,
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| 7) |
To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement, |
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| 8) |
To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense, |
4 |
| 9) |
By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere, |
|
| 10) |
To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning, |
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| 11) |
To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school, |
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| 12) |
To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively. |
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