INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA3567 Principles of Marketing Fall 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ELİF OKAN
Course Lecturer(s): Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN
Prof. Dr. İPEK ALTINBAŞAK FARİNA
Prof. Dr. ELİF OKAN
Recommended Optional Program Components: None
Course Objectives: This course is designed to familiarize participants with key marketing concepts and theories to effectively develop, evaluate, and implement marketing management strategies in dynamic environments. Emphasizing the evolving marketing landscape, the course will cover fundamental topics including the marketing concept, strategic planning, consumer behavior, and the elements of the marketing mix. Participants will explore segmentation, targeting, and positioning in depth. Learning will be reinforced through case studies and in-class discussions, with a focus on applying frameworks and conceptual tools to analyze problems and opportunities in marketing strategy development.

Learning Outcomes

The students who have succeeded in this course;
Upon successful completion of this course, students will be able to:
1. Define the basic concepts and processes related to marketing
2. Understand the role and importance of marketing for businesses
3. Evaluate the relationship and differences between macro-micro environmental factors and marketing
4. Become knowledgeable about market segmentation, target market selection, and positioning.
5. Gain knowledge of the marketing mix (product, price, promotion, and distribution).

Course Content

The teaching methods of the course are Technology-Enhanced Learning, Lecture, Discussion.
Principles of Marketing course teaches the fundamental concepts, processes, and strategies of marketing. This course covers topics such as market research, target audience identification, and the marketing mix. Students will develop skills to create and implement effective marketing plans.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction
2) Chapter 1
3) Chapter 2 Quiz
4) Chapter 3 Quiz
5) Midterm 1 ONLINE
6) Chapter 7 Quiz
7) Chapter 8 Quiz
8) Mid Term 2 in class
9) Chapter 10 Quiz
10) Chapter 12 Quiz
11) Chapter 14 Quiz
12) Chapter 15 Quiz
13) Chapter 18 (creating competitive advantage) Quiz
14) Review

Sources

Course Notes / Textbooks: Kotler/Armstrong, Principles of Marketing, 18.edition, Global Edition. Pearson
References: Students are expected to register for the online book( https://www.pearson.com/mylab) . This book will be used for Marketing Management course next semester!!
So you will be using the same book for 2 courses.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 9 % 15
Midterms 2 % 40
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 12 36
Study Hours Out of Class 13 56
Homework Assignments 9 27
Midterms 2 4
Final 1 2
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Engages in design, planning, and implementation activities in the field of interior architecture that can respond to different spatial configurations, user groups, and needs in national and international contexts,
2) Analyzes data collected by focusing on user needs alongside real physical, social, and economic constraints, synthesizes various information and thoughts using individual and professional skills of the 21st century, and uses these processes to develop creative spatial solutions.
3) Produces creative, innovative, aesthetic, and original spatial solutions using abstract and concrete concepts,
4) Uses contemporary knowledge production, expression, representation, and technologies required by the field of interior architecture,
5) Gains knowledge about contemporary spatial fittings and construction techniques in design and implementation works in the field of interior architecture; follows the industry and current developments,
6) Embraces and prioritizes the relationship between human-environment, user health and safety, universal design principles, and sustainable design approaches in the field of interior architecture,
7) Acquires a design understanding that respects the social and cultural rights of society, cultural heritage, and nature, and can make conscious decisions on these matters.
8) Follows national and international values and developments in the fields of interior architecture, architecture, design, and art, participates in teamworks, interdisciplinary and multidisciplinary work, and is knowledgeable in ethical issues,
9) Gains an understanding of legal regulations and standards in interior architecture; and becomes aware of professional ethics and responsibilities.