BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA3567 | Principles of Marketing | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | The objective of the course is to introduce the participants with the marketing concepts and theories in order to develop, evaluate and implement marketing management strategies in complex environments. |
Learning Outcomes
|
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explains the basic concepts and theories of the marketing discipline with an interdisciplinary perspective. 2. Understands the interaction between market and customer within the marketing system. 3. Knows the importance of marketing information and market research methods 4. Can explain why and how consumer behavior occurs 5. Knows market segmentation, targeting and positioning 6. Knows the elements of the marketing mix 7. Understands competitive analysis and marketing strategies on a global and local scale |
Course Content
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Understanding Marketingin Creating and Capturing Customer Value and how companies can use their marketing strategies with Partnering to Build Customer Relationships | |
| 2) | Analyzing the Marketing Environment And Managing Marketing Information to Gain Customer Insights | |
| 3) | Understanding Consumer Markets and Consumer Buyer Behavior | |
| 4) | Analyzing Business Markets and Business Buyer Behavior | |
| 5) | Knowing how to create Customer-Driven Marketing Strategy: Creating Value for Target Customers | |
| 6) | Understanding the strategies associated with Products, Services, and Brands: Building Customer Value | |
| 7) | Identifying the process of developing New Products and Managing the Product Life Cycle | |
| 8) | Learning to design Pricing Strategies in order to Understand and Capture Customer Value | |
| 9) | Identifying the ways to design Marketing Channels: Delivering Customer Value and the roles / functions of Retailing and Wholesaling | |
| 10) | Learning to Communicate Customer Value through the use of Advertising and Public Relations | |
| 11) | Understanding the effective use of Personal Selling,Sales Promotion ;Direct and Online Marketing in Building Direct Customer Relationships | |
| 12) | Finding ways in Creating Competitive Advantage | |
| 13) | Getting acquianted with The Global Marketplace | |
| 14) | Understanding the importance of Sustainable Marketing: Social Responsibility and Ethics |
Sources
| Course Notes / Textbooks: | Principles of Marketing, 14/E Kotler & Armstrong 2012 | Prentice Hall | Published: 01/27/2011 ISBN-10: 0132167123 | ISBN-13: 9780132167123 |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Quizzes | 3 | % 5 |
| Homework Assignments | 7 | % 10 |
| Presentation | 3 | % 15 |
| Project | 2 | % 20 |
| Midterms | 20 | % 20 |
| Final | 25 | % 25 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Presentations / Seminar | 7 | 7 |
| Midterms | 13 | 13 |
| Final | 16 | 66 |
| Total Workload | 128 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture, | |
| 2) | Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions, | |
| 3) | Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts, | |
| 4) | Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires, | |
| 5) | Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately, | |
| 6) | Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture, | |
| 7) | Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature, | |
| 8) | Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art, | |
| 9) | Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture, |