PSYCHOLOGY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA3567 | Principles of Marketing | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ELİF OKAN |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA Prof. Dr. ELİF OKAN |
Recommended Optional Program Components: | None |
Course Objectives: | The objective of the course is to introduce the participants with the marketing concepts and theories in order to develop, evaluate and implement marketing management strategies in complex environments. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explains the basic concepts and theories of the marketing discipline with an interdisciplinary perspective. 2. Understands the interaction between market and customer within the marketing system. 3. Knows the importance of marketing information and market research methods 4. Can explain why and how consumer behavior occurs 5. Knows market segmentation, targeting and positioning 6. Knows the elements of the marketing mix 7. Understands competitive analysis and marketing strategies on a global and local scale |
Week | Subject | Related Preparation |
1) | Understanding Marketingin Creating and Capturing Customer Value and how companies can use their marketing strategies with Partnering to Build Customer Relationships | |
2) | Analyzing the Marketing Environment And Managing Marketing Information to Gain Customer Insights | |
3) | Understanding Consumer Markets and Consumer Buyer Behavior | |
4) | Analyzing Business Markets and Business Buyer Behavior | |
5) | Knowing how to create Customer-Driven Marketing Strategy: Creating Value for Target Customers | |
6) | Understanding the strategies associated with Products, Services, and Brands: Building Customer Value | |
7) | Identifying the process of developing New Products and Managing the Product Life Cycle | |
8) | Learning to design Pricing Strategies in order to Understand and Capture Customer Value | |
9) | Identifying the ways to design Marketing Channels: Delivering Customer Value and the roles / functions of Retailing and Wholesaling | |
10) | Learning to Communicate Customer Value through the use of Advertising and Public Relations | |
11) | Understanding the effective use of Personal Selling,Sales Promotion ;Direct and Online Marketing in Building Direct Customer Relationships | |
12) | Finding ways in Creating Competitive Advantage | |
13) | Getting acquianted with The Global Marketplace | |
14) | Understanding the importance of Sustainable Marketing: Social Responsibility and Ethics |
Course Notes / Textbooks: | Principles of Marketing, 14/E Kotler & Armstrong 2012 | Prentice Hall | Published: 01/27/2011 ISBN-10: 0132167123 | ISBN-13: 9780132167123 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Quizzes | 3 | % 5 |
Homework Assignments | 7 | % 10 |
Presentation | 3 | % 15 |
Project | 2 | % 20 |
Midterms | 20 | % 20 |
Final | 25 | % 25 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Presentations / Seminar | 7 | 7 |
Midterms | 13 | 13 |
Final | 16 | 66 |
Total Workload | 128 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Develop close interest in human mind and behavior, and attain critical thinking skills (in particular the ability to evaluate psychological theories using empirical evidence), as well as appreciating psychology as an evidence based science. | |
2) | Gain a biopsychosocial understanding of human behavior, namely, the biological, psychological, social determinants of behavior. | |
3) | Acquire theoretical and applied knowledge and learn about basic psychological concepts and perspectives | |
4) | Familiarize with methodology and data evaluation techniques by being aware of scientific research methods (i.e. correlational, experimental, longitudinal, case study). | |
5) | Employ ethical sensitivity while doing assessment, research or working with groups. | |
6) | Familiarize with the essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological). | |
7) | Get the opportunity and skills to evaluate qualitative and quantitative data, write reports, and present them. | |
8) | Attain preliminary knowledge for psychological measurement and evaluation. | |
9) | To have a basic knowledge of other disciplines (e.g. sociology, history, political science, communication studies, philosophy, anthropology, literature, law, art, etc) that can contribute to psychology and to be able to make use of this knowledge in understanding and interpreting of psychological process. | 3 |