BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| INTERIOR ARCHITECTURE AND ENVIRONMENTAL DESIGN | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA3560 | Marketing Management | Spring Fall |
3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ELİF OKAN |
| Course Lecturer(s): |
Prof. Dr. İPEK ALTINBAŞAK FARİNA Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. ELİF OKAN |
| Recommended Optional Program Components: | None |
| Course Objectives: | The objective of the course is to deepen the understanding of the marketing management concepts of the participants and encourage them to develop sound marketing solutions in diverse complex situations through critical thinking. It is vital to acknowledge the new elements of today’s market place and adopt the marketing management strategies to this challenging environment for the success of the institutions. Therefore, the course aims not only at providing deep insight related to the marketing concepts but also at helping the students to develop solution building skills through the analysis of case studies. |
Learning Outcomes
|
The students who have succeeded in this course; The students who have succeeded in this course; 1. Knowing the basic concepts of marketing, recognizes marketing problems, develops solutions, and can communicate in written and oral form. 2. Identifies ethical and legal implications of marketing decisions 3. Knows how to develop a marketing plan incorporating all the elements (market segmentation, target audience selection, positioning, and marketing mix elements) and understands the strategic implications of each element 4. Can evaluate marketing based sustainable and core competitive advantages by analyzing global and local competition. |
Course Content
| The course will cover the basic marketing concepts such as segmentation, targeting, positioning, the marketing mix etc. and investigate all of the marketing concepts in the context of new marketing environment. The lecture will be reinforced through case studies, debates, article discussions and group works. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Defining Marketing for The 21st Century Strategic Planning and The Marketing Management Process | |
| 2) | Marketing Research: Process and Systems for Decision Making | |
| 3) | Consumer Behavior | |
| 4) | Business, Government and Institutional Buying | |
| 5) | Market Segmentation, Targeting and Positioning | |
| 6) | Product and Brand Strategy | |
| 7) | New Product planning and Development | |
| 8) | Integrated Marketing Communications | |
| 9) | Personal Selling, Relationship Building and Sales Management | |
| 10) | Distribution Strategy | |
| 11) | Pricing Strategy | |
| 12) | The Marketing of Services | |
| 13) | Global Marketing | |
| 14) | Overview and presentations |
Sources
| Course Notes / Textbooks: | J. Paul Peter and James H. Donnelly, Jr.( 2009), Marketing Management, 10th Edition,McGraw-Hill International edition |
| References: | •Philip Kotler, Kevin Keller (2009), Marketing Management, 13th Edition, Prentice Hall •Case assignments |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Quizzes | 6 | % 10 |
| Homework Assignments | 10 | % 10 |
| Presentation | 10 | % 10 |
| Project | 15 | % 15 |
| Midterms | 20 | % 20 |
| Final | 25 | % 25 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 49 |
| Homework Assignments | 8 | 8 |
| Midterms | 11 | 22 |
| Final | 12 | 83 |
| Total Workload | 162 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Setting up various spaces in national and international contexts, carrying out designs, planning and applications that could satisfy various user groups and respond various requirements in the field of Interior Architecture, | |
| 2) | Analyzing the information gathered from the framework of actual physical, social and economical constraints and user requirements, and synthesizing these with diverse knowledge and considerations in order to create innovative spatial solutions, | |
| 3) | Generating creative, innovative, aesthetic and unique spatial solutions by using tangible and abstract concepts, | |
| 4) | Using at least one of the illustration and presentation technologies competently, that the field of interior architecture requires, | |
| 5) | Reporting, presenting and transferring the design, practice and research studies to the specialists or laymen by using visual, textual or oral communication methods, efficiently and accurately, | |
| 6) | Embracing and prioritizing man-environment relationships, user health, safety and security, and universal design principles in the field of interior architecture, | |
| 7) | Design understanding and decision making that respects social and cultural rights of the society, cultural heritage and nature, | |
| 8) | Being aware of national and international values, following developments and being equipped about ethical and aesthetical subjects in the fields of interior architecture, design and art, | |
| 9) | Having absolute conscious about legal regulations, standards and principles; and realizing professional ethics, duties and responsibilities in the field of Interior Architecture, |