PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA3211 | Human Resources Management | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ELA ÜNLER |
Recommended Optional Program Components: | None |
Course Objectives: | This course has been organized both to facilitate students’ understanding of human resource management and to provide expanded coverage of emerging issues such as strategic human resource management. Some of the themes covered in this course are: strategic role of human resource management; recruitment and placement; employee testing and selection; training development; performance appraisal. The course will based on Turkish human resource activity examples which are going to help students in their work life. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explore different management perspectives in the new era 2. Apply HR related knowledge into different contexts 3. Understand type of organizational cultures in designing HR tools 4. Develop HR strategies in respect of different environmental conditions 5. Explore innovative ways in designing HR tools 6. Enable to read HR data and put into practice 7. Develop powerful discourses about HR partnership 8. Explore digital tools and applications for HR units 9. Develop HR leadership skills in managing people across departments |
1st Week: The Strategic Role of Human Resource Management 2nd Week: Strategic Human Resource Management 3rd Week: Job Analysis 4th Week: Personnel Planning and Recruiting 5th Week: Employee Testing and Selection 6th Week: Interviewing Candidates 7th Week: Midterm 8th Week: Training and Developing Employees 9th Week: Performance Management and Appraisal 10th Week: Managing Careers 11th Week: Establishing Strategic Pay Plans 12th Week: Pay for Performance and Financial Incentives 13th Week: Benefits and Services 14th Week: Ethics, Justice, And Fair Treatment in HR Management |
Week | Subject | Related Preparation |
1) | 1st Week: The Strategic Role of Human Resource Management | |
2) | 2nd Week: Strategic Human Resource Management | |
3) | 3rd Week: Job Analysis | |
4) | 4th Week: Personnel Planning and Recruiting | |
5) | 5th Week: Employee Testing and Selection | |
6) | 6th Week: Interviewing Candidates | |
7) | 7th Week: Review | |
8) | 8th Week: Training and Developing Employees | |
9) | 9th Week: Performance Management and Appraisal | |
10) | 10th Week: Managing Careers | |
11) | 11th Week: Establishing Strategic Pay Plans | |
12) | 12th Week: Pay for Performance and Financial Incentives | |
13) | 13th Week: Benefits and Services | |
14) | 14th Week: Ethics, Justice, And Fair Treatment in HR Management |
Course Notes / Textbooks: | Text Book Human Resource Management (2011, 12th edition), by Gary Dessler, Prentice Hall. Other readings will be distributed and assigned throughout the semester. |
References: | Optional Text İnsan Kaynakları Yönetimi (2006, 6. Baskı), by İlhami Fındıkçı, Alfa Yayınları, İstanbul |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 5 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 74 |
Homework Assignments | 5 | 5 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 123 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |