| MEDICINE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA2312 | Business Research Methods | Fall | 3 | 0 | 3 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. AHMET ERKUŞ |
| Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course is intended primarily for those who expect business and marketing intelligence to be an important part of their professional work. This includes not only those who plan to do marketing research, but those planning to go into other marketing jobs or who expect to be users of marketing research or clients of research departments or research vendors. Thus this course is aimed at the manager who is the ultimate user of business and marketing research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf. |
|
The students who have succeeded in this course; I. Helps students understand the business and marketing research process and why it takes time and money to do it right. II. Develops ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results. III. Improves teaming and group effectiveness skills. IV. Develops skills in obtaining and interpreting secondary data using internet and library sources. V. Develops ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results. VI. Improves written and verbal communication skills. VII. Builds up the knowledge of data analysis techniques. |
| 1st Week: Introduction and Early Phases of Business/Marketing Research 2nd Week: Defining the Business/Marketing Research Problem 3rd Week: Research Design 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research 5th Week: Descriptive Research Design: Survey and Observation 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques 8th Week: Midterm 9th Week: Questionnaire Form Design 10th Week: Sampling: Design and Procedures 11th Week: Data Analysis: Examining Differences and Investigating Associations 12th Week: Qualitative Data Analysis 13th Week: Data Analysis by SPSS: Preliminary Steps 14th Week: Report writing |
| Week | Subject | Related Preparation |
| 1) | 1st Week: Introduction and Early Phases of Business/Marketing Research | |
| 2) | 2nd Week: Defining the Business/Marketing Research Problem | |
| 3) | 3rd Week: Research Design | |
| 4) | 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research | |
| 5) | 5th Week: Descriptive Research Design: Survey and Observation | |
| 6) | 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling | |
| 7) | 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques | |
| 8) | 8th Week: Review | |
| 9) | 9th Week: Questionnaire Form Design | |
| 10) | 10th Week: Sampling: Design and Procedures | |
| 11) | 11th Week: Data Analysis: Examining Differences and Investigating Associations | |
| 12) | 12th Week: Qualitative Data Analysis | |
| 13) | 13th Week: Data Analysis by SPSS: Preliminary Steps | |
| 14) | 14th Week: Report writing |
| Course Notes / Textbooks: | Required Text: Marketing Research: An Applied Orientation by Naresh K. Malhotra, Prentice-Hall, 6th edition. |
| References: | Optional Texts: Research Methods for Business by Uma Sekaran and Roger Bougie, Wiley and Sons, 5th edition, 2010. Research Methods for Business Students, Mark Saunders, Adrian Thornhill, and Philip Lewis, 5th edition, Pearson Education Europe, Middle East & Africa. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 5 | % 25 |
| Midterms | 1 | % 30 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 40 |
| Study Hours Out of Class | 15 | 56 |
| Quizzes | 5 | 5 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 105 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery. | |
| 2) | In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender. | |
| 3) | In the provision of health services, prioritizes the protection and development of the health of individuals and society. | |
| 4) | Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health. | |
| 5) | By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals. | |
| 6) | Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes. | |
| 7) | Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient. | |
| 8) | Provides health services by considering patient and employee health and safety. | |
| 9) | In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it. | |
| 10) | Takes good medical practice into account while carrying out his/her profession. | |
| 11) | Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession. | |
| 12) | Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient. | |
| 13) | Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics. | |
| 14) | Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health. | |
| 15) | Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health. | |
| 16) | Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services. | |
| 17) | The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this | |
| 18) | Shows exemplary behavior and leads the healthcare team during service delivery. | |
| 19) | Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of. | |
| 20) | Establishes positive communication within the health team it serves and assumes different team roles when necessary. | |
| 21) | Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly. | |
| 22) | In the professional practices, works in harmony and effectively with the colleagues and other professional groups. | |
| 23) | Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations. | |
| 24) | Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics. | |
| 25) | In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms. | |
| 26) | Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society. | |
| 27) | Reaches and critically evaluates current literature knowledge about his/her profession. | |
| 28) | Applies the principles of evidence-based medicine in clinical decision making. | |
| 29) | Uses information technologies to increase the effectiveness of its work on health care, research and education. | |
| 30) | Effectively manages individual work processes and career development. | |
| 31) | Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life. | |
| 32) | Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process |