BIOMEDICAL ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA2312 | Business Research Methods | Fall | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. AHMET ERKUŞ |
Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA |
Recommended Optional Program Components: | None |
Course Objectives: | This course is intended primarily for those who expect business and marketing intelligence to be an important part of their professional work. This includes not only those who plan to do marketing research, but those planning to go into other marketing jobs or who expect to be users of marketing research or clients of research departments or research vendors. Thus this course is aimed at the manager who is the ultimate user of business and marketing research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf. |
The students who have succeeded in this course; I. Helps students understand the business and marketing research process and why it takes time and money to do it right. II. Develops ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results. III. Improves teaming and group effectiveness skills. IV. Develops skills in obtaining and interpreting secondary data using internet and library sources. V. Develops ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results. VI. Improves written and verbal communication skills. VII. Builds up the knowledge of data analysis techniques. |
1st Week: Introduction and Early Phases of Business/Marketing Research 2nd Week: Defining the Business/Marketing Research Problem 3rd Week: Research Design 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research 5th Week: Descriptive Research Design: Survey and Observation 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques 8th Week: Midterm 9th Week: Questionnaire Form Design 10th Week: Sampling: Design and Procedures 11th Week: Data Analysis: Examining Differences and Investigating Associations 12th Week: Qualitative Data Analysis 13th Week: Data Analysis by SPSS: Preliminary Steps 14th Week: Report writing |
Week | Subject | Related Preparation |
1) | 1st Week: Introduction and Early Phases of Business/Marketing Research | |
2) | 2nd Week: Defining the Business/Marketing Research Problem | |
3) | 3rd Week: Research Design | |
4) | 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research | |
5) | 5th Week: Descriptive Research Design: Survey and Observation | |
6) | 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling | |
7) | 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques | |
8) | 8th Week: Review | |
9) | 9th Week: Questionnaire Form Design | |
10) | 10th Week: Sampling: Design and Procedures | |
11) | 11th Week: Data Analysis: Examining Differences and Investigating Associations | |
12) | 12th Week: Qualitative Data Analysis | |
13) | 13th Week: Data Analysis by SPSS: Preliminary Steps | |
14) | 14th Week: Report writing |
Course Notes / Textbooks: | Required Text: Marketing Research: An Applied Orientation by Naresh K. Malhotra, Prentice-Hall, 6th edition. |
References: | Optional Texts: Research Methods for Business by Uma Sekaran and Roger Bougie, Wiley and Sons, 5th edition, 2010. Research Methods for Business Students, Mark Saunders, Adrian Thornhill, and Philip Lewis, 5th edition, Pearson Education Europe, Middle East & Africa. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 5 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 56 |
Quizzes | 5 | 5 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 105 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Adequate knowledge of subjects specific to mathematics (analysis, linear, algebra, differential equations, statistics), science (physics, chemistry, biology) and related engineering discipline, and the ability to use theoretical and applied knowledge in these fields in complex engineering problems. | |
2) | Identify, formulate, and solve complex Biomedical Engineering problems; select and apply proper modeling and analysis methods for this purpose | |
3) | Design complex Biomedical systems, processes, devices or products under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. | |
4) | Devise, select, and use modern techniques and tools needed for solving complex problems in Biomedical Engineering practice; employ information technologies effectively. | |
5) | Design and conduct numerical or physical experiments, collect data, analyze and interpret results for investigating the complex problems specific to Biomedical Engineering. | |
6) | Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working on Biomedical Engineering-related problems. | |
7) | Ability to communicate effectively in Turkish, oral and written, to have gained the level of English language knowledge (European Language Portfolio B1 general level) to follow the innovations in the field of Biomedical Engineering; gain the ability to write and understand written reports effectively, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |
8) | Recognize the need for life-long learning; show ability to access information, to follow developments in science and technology, and to continuously educate oneself. | |
9) | Having knowledge for the importance of acting in accordance with the ethical principles of biomedical engineering and the awareness of professional responsibility and ethical responsibility and the standards used in biomedical engineering applications | |
10) | Learn about business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. | |
11) | Acquire knowledge about the effects of practices of Biomedical Engineering on health, environment, security in universal and social scope, and the contemporary problems of Biomedical Engineering; is aware of the legal consequences of Mechatronics engineering solutions. |