BA2312 Business Research MethodsBahçeşehir UniversityDegree Programs INDUSTRIAL ENGINEERINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
INDUSTRIAL ENGINEERING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA2312 Business Research Methods Fall
Spring
3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. AHMET ERKUŞ
Course Lecturer(s): Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN
Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components: None
Course Objectives: This course is intended primarily for those who expect business and marketing intelligence to be an important part of their professional work. This includes not only those who plan to do marketing research, but those planning to go into other marketing jobs or who expect to be users of marketing research or clients of research departments or research vendors. Thus this course is aimed at the manager who is the ultimate user of business and marketing research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf.

Learning Outcomes

The students who have succeeded in this course;
I. Helps students understand the business and marketing research process and why it takes time and money to do it right.
II. Develops ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results.
III. Improves teaming and group effectiveness skills.
IV. Develops skills in obtaining and interpreting secondary data using internet and library sources.
V. Develops ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results.
VI. Improves written and verbal communication skills.
VII. Builds up the knowledge of data analysis techniques.

Course Content

1st Week: Introduction and Early Phases of Business/Marketing Research
2nd Week: Defining the Business/Marketing Research Problem
3rd Week: Research Design
4th Week: Exploratory Research Design: Secondary Data and Qualitative Research
5th Week: Descriptive Research Design: Survey and Observation
6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling
7th Week: Measurement and Scaling: Noncomparative Scaling Techniques
8th Week: Midterm
9th Week: Questionnaire Form Design
10th Week: Sampling: Design and Procedures
11th Week: Data Analysis: Examining Differences and Investigating Associations
12th Week: Qualitative Data Analysis
13th Week: Data Analysis by SPSS: Preliminary Steps
14th Week: Report writing

Weekly Detailed Course Contents

Week Subject Related Preparation
1) 1st Week: Introduction and Early Phases of Business/Marketing Research
2) 2nd Week: Defining the Business/Marketing Research Problem
3) 3rd Week: Research Design
4) 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research
5) 5th Week: Descriptive Research Design: Survey and Observation
6) 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling
7) 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques
8) 8th Week: Review
9) 9th Week: Questionnaire Form Design
10) 10th Week: Sampling: Design and Procedures
11) 11th Week: Data Analysis: Examining Differences and Investigating Associations
12) 12th Week: Qualitative Data Analysis
13) 13th Week: Data Analysis by SPSS: Preliminary Steps
14) 14th Week: Report writing

Sources

Course Notes / Textbooks: Required Text:
Marketing Research: An Applied Orientation by Naresh K. Malhotra, Prentice-Hall, 6th edition.
References: Optional Texts:
Research Methods for Business by Uma Sekaran and Roger Bougie, Wiley and Sons, 5th edition, 2010.

Research Methods for Business Students, Mark Saunders, Adrian Thornhill, and Philip Lewis, 5th edition, Pearson Education Europe, Middle East & Africa.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 5 % 25
Midterms 1 % 30
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 40
Study Hours Out of Class 15 56
Quizzes 5 5
Midterms 1 2
Final 1 2
Total Workload 105

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics, science and industrial engineering subjects; use theoretical and applied information in these areas to model and solve complex engineering problems.
2) Identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose.
3) Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. The ability to apply modern design methods to meet this objective.
4) Devise, select, and use modern techniques and tools needed for solving complex problems in industrial engineering practice; employ information technologies effectively.
5) Design and conduct experiments, collect data, analyze and interpret results for investigating the complex problems specific to industrial engineering.
6) Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently.
7) Demonstrate effective communication skills in both oral and written English and Turkish. Writing and understanding reports, preparing design and production reports, making effective presentations, giving and receiving clear and understandable instructions.
8) Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself.
9) Develop an awareness of professional and ethical responsibility, and behaving accordingly. Information about the standards used in engineering applications.
10) Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development.
11) Know contemporary issues and the global and societal effects of modern age engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions.
12) Develop effective and efficient managerial skills.