CARTOON AND ANIMATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA2312	Business Research Methods	Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AHMET ERKUŞ
Course Lecturer(s):	Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	This course is intended primarily for those who expect business and marketing intelligence to be an important part of their professional work. This includes not only those who plan to do marketing research, but those planning to go into other marketing jobs or who expect to be users of marketing research or clients of research departments or research vendors. Thus this course is aimed at the manager who is the ultimate user of business and marketing research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf.

Learning Outcomes

The students who have succeeded in this course;
I. Helps students understand the business and marketing research process and why it takes time and money to do it right.
II. Develops ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results.
III. Improves teaming and group effectiveness skills.
IV. Develops skills in obtaining and interpreting secondary data using internet and library sources.
V. Develops ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results.
VI. Improves written and verbal communication skills.
VII. Builds up the knowledge of data analysis techniques.

Course Content

1st Week: Introduction and Early Phases of Business/Marketing Research
2nd Week: Defining the Business/Marketing Research Problem
3rd Week: Research Design
4th Week: Exploratory Research Design: Secondary Data and Qualitative Research
5th Week: Descriptive Research Design: Survey and Observation
6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling
7th Week: Measurement and Scaling: Noncomparative Scaling Techniques
8th Week: Midterm
9th Week: Questionnaire Form Design
10th Week: Sampling: Design and Procedures
11th Week: Data Analysis: Examining Differences and Investigating Associations
12th Week: Qualitative Data Analysis
13th Week: Data Analysis by SPSS: Preliminary Steps
14th Week: Report writing

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Introduction and Early Phases of Business/Marketing Research
2)	2nd Week: Defining the Business/Marketing Research Problem
3)	3rd Week: Research Design
4)	4th Week: Exploratory Research Design: Secondary Data and Qualitative Research
5)	5th Week: Descriptive Research Design: Survey and Observation
6)	6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling
7)	7th Week: Measurement and Scaling: Noncomparative Scaling Techniques
8)	8th Week: Review
9)	9th Week: Questionnaire Form Design
10)	10th Week: Sampling: Design and Procedures
11)	11th Week: Data Analysis: Examining Differences and Investigating Associations
12)	12th Week: Qualitative Data Analysis
13)	13th Week: Data Analysis by SPSS: Preliminary Steps
14)	14th Week: Report writing

Sources

Course Notes / Textbooks:	Required Text: Marketing Research: An Applied Orientation by Naresh K. Malhotra, Prentice-Hall, 6th edition.
References:	Optional Texts: Research Methods for Business by Uma Sekaran and Roger Bougie, Wiley and Sons, 5th edition, 2010. Research Methods for Business Students, Mark Saunders, Adrian Thornhill, and Philip Lewis, 5th edition, Pearson Education Europe, Middle East & Africa.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 25
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	56
Quizzes	5	5
Midterms	1	2
Final	1	2
Total Workload		105

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge and skills in cartoon and animation.
2)	To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction.
3)	Making animated films with various artistic styles and techniques.
4)	Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style.
5)	To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them.
6)	To be able to evaluate cartoon and animations in the framework of their knowledge and skills.
7)	To be able to define and manage learning requirements in the field of cartoon and animation.
8)	To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field.
9)	To monitor developments in the field of cartoon and animation using foreign languages and to communicate with foreign colleagues.
10)	To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations.
11)	Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects.
12)	To have sufficient knowledge about ethical values and universal values in the field of cartoon and animation.