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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA2312	Business Research Methods	Spring Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AHMET ERKUŞ
Course Lecturer(s):	Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	This course is intended primarily for those who expect business and marketing intelligence to be an important part of their professional work. This includes not only those who plan to do marketing research, but those planning to go into other marketing jobs or who expect to be users of marketing research or clients of research departments or research vendors. Thus this course is aimed at the manager who is the ultimate user of business and marketing research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf.

Learning Outcomes

The students who have succeeded in this course;
I. Helps students understand the business and marketing research process and why it takes time and money to do it right.
II. Develops ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results.
III. Improves teaming and group effectiveness skills.
IV. Develops skills in obtaining and interpreting secondary data using internet and library sources.
V. Develops ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results.
VI. Improves written and verbal communication skills.
VII. Builds up the knowledge of data analysis techniques.

Course Content

1st Week: Introduction and Early Phases of Business/Marketing Research
2nd Week: Defining the Business/Marketing Research Problem
3rd Week: Research Design
4th Week: Exploratory Research Design: Secondary Data and Qualitative Research
5th Week: Descriptive Research Design: Survey and Observation
6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling
7th Week: Measurement and Scaling: Noncomparative Scaling Techniques
8th Week: Midterm
9th Week: Questionnaire Form Design
10th Week: Sampling: Design and Procedures
11th Week: Data Analysis: Examining Differences and Investigating Associations
12th Week: Qualitative Data Analysis
13th Week: Data Analysis by SPSS: Preliminary Steps
14th Week: Report writing

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Introduction and Early Phases of Business/Marketing Research
2)	2nd Week: Defining the Business/Marketing Research Problem
3)	3rd Week: Research Design
4)	4th Week: Exploratory Research Design: Secondary Data and Qualitative Research
5)	5th Week: Descriptive Research Design: Survey and Observation
6)	6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling
7)	7th Week: Measurement and Scaling: Noncomparative Scaling Techniques
8)	8th Week: Review
9)	9th Week: Questionnaire Form Design
10)	10th Week: Sampling: Design and Procedures
11)	11th Week: Data Analysis: Examining Differences and Investigating Associations
12)	12th Week: Qualitative Data Analysis
13)	13th Week: Data Analysis by SPSS: Preliminary Steps
14)	14th Week: Report writing

Sources

Course Notes / Textbooks:	Required Text: Marketing Research: An Applied Orientation by Naresh K. Malhotra, Prentice-Hall, 6th edition.
References:	Optional Texts: Research Methods for Business by Uma Sekaran and Roger Bougie, Wiley and Sons, 5th edition, 2010. Research Methods for Business Students, Mark Saunders, Adrian Thornhill, and Philip Lewis, 5th edition, Pearson Education Europe, Middle East & Africa.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 25
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	56
Quizzes	5	5
Midterms	1	2
Final	1	2
Total Workload		105

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2