| EUROPEAN UNION RELATIONS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BA2312 | Business Research Methods | Spring | 3 | 0 | 3 | 4 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. AHMET ERKUŞ |
| Course Lecturer(s): |
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course is intended primarily for those who expect business and marketing intelligence to be an important part of their professional work. This includes not only those who plan to do marketing research, but those planning to go into other marketing jobs or who expect to be users of marketing research or clients of research departments or research vendors. Thus this course is aimed at the manager who is the ultimate user of business and marketing research and who is responsible for determining the scope and direction of research activities conducted on his/her behalf. |
|
The students who have succeeded in this course; I. Helps students understand the business and marketing research process and why it takes time and money to do it right. II. Develops ability to think conceptually and develop abstract ideas or concepts to more concrete solutions or results. III. Improves teaming and group effectiveness skills. IV. Develops skills in obtaining and interpreting secondary data using internet and library sources. V. Develops ability to conduct primary and secondary research, analyze results, develop findings, report and interpret results. VI. Improves written and verbal communication skills. VII. Builds up the knowledge of data analysis techniques. |
| 1st Week: Introduction and Early Phases of Business/Marketing Research 2nd Week: Defining the Business/Marketing Research Problem 3rd Week: Research Design 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research 5th Week: Descriptive Research Design: Survey and Observation 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques 8th Week: Midterm 9th Week: Questionnaire Form Design 10th Week: Sampling: Design and Procedures 11th Week: Data Analysis: Examining Differences and Investigating Associations 12th Week: Qualitative Data Analysis 13th Week: Data Analysis by SPSS: Preliminary Steps 14th Week: Report writing |
| Week | Subject | Related Preparation |
| 1) | 1st Week: Introduction and Early Phases of Business/Marketing Research | |
| 2) | 2nd Week: Defining the Business/Marketing Research Problem | |
| 3) | 3rd Week: Research Design | |
| 4) | 4th Week: Exploratory Research Design: Secondary Data and Qualitative Research | |
| 5) | 5th Week: Descriptive Research Design: Survey and Observation | |
| 6) | 6th Week: Measurement and Scaling: Fundamentals and Comparative Scaling | |
| 7) | 7th Week: Measurement and Scaling: Noncomparative Scaling Techniques | |
| 8) | 8th Week: Review | |
| 9) | 9th Week: Questionnaire Form Design | |
| 10) | 10th Week: Sampling: Design and Procedures | |
| 11) | 11th Week: Data Analysis: Examining Differences and Investigating Associations | |
| 12) | 12th Week: Qualitative Data Analysis | |
| 13) | 13th Week: Data Analysis by SPSS: Preliminary Steps | |
| 14) | 14th Week: Report writing |
| Course Notes / Textbooks: | Required Text: Marketing Research: An Applied Orientation by Naresh K. Malhotra, Prentice-Hall, 6th edition. |
| References: | Optional Texts: Research Methods for Business by Uma Sekaran and Roger Bougie, Wiley and Sons, 5th edition, 2010. Research Methods for Business Students, Mark Saunders, Adrian Thornhill, and Philip Lewis, 5th edition, Pearson Education Europe, Middle East & Africa. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 5 | % 25 |
| Midterms | 1 | % 30 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 40 |
| Study Hours Out of Class | 15 | 56 |
| Quizzes | 5 | 5 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 105 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to examine, interpret data and assess ideas with the scientific methods in the area of EU studies. | 2 |
| 2) | To be able to inform authorities and institutions in the area of EU studies, to be able to transfer ideas and proposals supported by quantitative and qualitative data about the problems. | 2 |
| 3) | To be introduced to and to get involved in other disciplines that EU studies are strongly related with (political science, international relations, law, economics, sociology, etc.) and to be able to conduct multi-disciplinary research and analysis on European politics. | 3 |
| 4) | To be able to evaluate current news on European Union and Turkey-EU relations and identify, analyze current issues relating to the EU’s politics and policies. | 2 |
| 5) | To be able to use English in written and oral communication in general and in the field of EU studies in particular. | 1 |
| 6) | To have ethical, social and scientific values throughout the processes of collecting, interpreting, disseminating and implementing data related to EU studies. | 1 |
| 7) | To be able to assess the historical development, functioning of the institutions and decision-making system and common policies of the European Union throughout its economic and political integration in a supranational framework. | 2 |
| 8) | To be able to evaluate the current legal, financial and institutional changes that the EU is going through. | 2 |
| 9) | To explain the dynamics of enlargement processes of the EU by identifying the main actors and institutions involved and compare previous enlargement processes and accession process of Turkey. | 2 |
| 10) | To be able to analyze the influence of the EU on political, social and economic system of Turkey. | 2 |
| 11) | To acquire insight in EU project culture and to build up project preparation skills in line with EU format and develop the ability to work in groups and cooperate with peers. | 2 |
| 12) | To be able to recognize theories and concepts used by the discipline of international relations and relate them to the historical development of the EU as a unique post-War political project. | 3 |