BA1011 Introduction to BusinessBahçeşehir UniversityDegree Programs CARTOON AND ANIMATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
CARTOON AND ANIMATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA1011 Introduction to Business Fall 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. HAVVA PINAR İMER
Course Lecturer(s): Dr. Öğr. Üyesi AYLA ESEN
Assoc. Prof. HAVVA PINAR İMER
Prof. Dr. AHMET ERKUŞ
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN
Recommended Optional Program Components: None
Course Objectives: The objective of this course is to develop an understanding of the roles, responsibilities, and skills required of individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Specifically, students will become acquainted with the language of business management and the application of key concepts and theories to the “real world.”

Learning Outcomes

The students who have succeeded in this course;
Upon the completion of the course, students will learn:
1. the basic business terminology
2. the dynamics in the environment within which a business operates
3. social and ethical responsibility of businesses
4. the ownership of businesses and business structures
5. the role of management in a business setting and its functions
6. the major business functions including operations, marketing and finance

Course Content

The course will be carried out by examining the relationships between the businesses (including their management and structures) and their owners, employees, customers, as well as the global economic environment, the governments and the community. In this sense, in addition to reviewing the general business concepts, and economic environment; we will be focusing on the main functional areas of businesses and make the students understand how business dynamics interact.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) The Business Environment Ebert & Griffin, Ch.1
3) Business Ethics and Social Responsibility Ebert & Griffin, Ch.2
4) Entrepreneurship, New Ventures and Business Ownership Ebert & Griffin Ch.3
5) The Global Context of Business Ebert & Griffin, Ch.4
6) Business Management Ebert & Griffin, Ch.5
7) Organizing the Business Ebert & Griffin, Ch.6
8) Midterm Exam
9) Operations Management and Quality Ebert & Griffin, Ch.7
10) Employee Behavior and Motivation Ebert & Griffin, Ch.8
11) Leadership and Decision Making Ebert & Griffin, Ch.9
12) Marketing Processes and Consumer Behavior Ebert & Griffin, Ch.11
13) Marketing, Distributing and Promoting Products Ebert & Griffin, Chs.12 & 13
14) Finance and Businesses Ebert & Griffin, Chs. 16 & 17

Sources

Course Notes / Textbooks: Business Essentials (2017, 11th Global Edition) by Ebert, R. & Griffin, R., Pearson Education.

References: Contemporary Management (2019, 11th Edition) by Gareth R. Jones & Jennifer M. George, McGraw-Hill Education.

İşletme Yöneticiliği (2018), Tamer Koçel, 17. Baskı, Beta Yayıncılık.

The Financial Times, New York Times, Fortune, Business Week, The Economist, Harvard Business Review, Business Strategy Review and other business periodicals.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 40
Study Hours Out of Class 15 48
Homework Assignments 14 29
Final 14 63
Total Workload 180

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge and skills in cartoon and animation.
2) To be able to develop research, observation-experience, evaluation skills in the field of cartoon and animation and effectively communicate ideas, convincing actions and emotions using cartoon and animation and performance principles in every direction.
3) Making animated films with various artistic styles and techniques.
4) Designing the cartoon and animation production process using initiative, applying it with creativity and presenting it with personal style.
5) To be a team member in the production process of cartoon and animations, to be able to take responsibility and manage the team members under their responsibility and to lead them.
6) To be able to evaluate cartoon and animations in the framework of their knowledge and skills.
7) To be able to define and manage learning requirements in the field of cartoon and animation.
8) To be able to communicate with related organizations by sharing scientific and artistic works in cartoon and animation and to share information and skills in the field.
9) To monitor developments in the field of cartoon and animation using foreign languages ​​and to communicate with foreign colleagues.
10) To be able to use general information and communication technologies at advanced level with all kinds of technical tools and computer software used in cartoon and animations.
11) Using critical thinking skills and problem solving strategies in all aspects of development and production, effectively communicating ideas, emotions and intentions visually, verbally and in writing, and effectively incorporating technology in the development of cartoon and animation projects.
12) To have sufficient knowledge about ethical values ​​and universal values ​​in the field of cartoon and animation.