PHOTOGRAPHY AND VIDEO | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA1011 | Introduction to Business | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. HAVVA PINAR İMER |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN Assoc. Prof. HAVVA PINAR İMER Prof. Dr. AHMET ERKUŞ Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
Recommended Optional Program Components: | None |
Course Objectives: | The objective of this course is to develop an understanding of the roles, responsibilities, and skills required of individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Specifically, students will become acquainted with the language of business management and the application of key concepts and theories to the “real world.” |
The students who have succeeded in this course; Upon the completion of the course, students will learn: 1. the basic business terminology 2. the dynamics in the environment within which a business operates 3. social and ethical responsibility of businesses 4. the ownership of businesses and business structures 5. the role of management in a business setting and its functions 6. the major business functions including operations, marketing and finance |
The course will be carried out by examining the relationships between the businesses (including their management and structures) and their owners, employees, customers, as well as the global economic environment, the governments and the community. In this sense, in addition to reviewing the general business concepts, and economic environment; we will be focusing on the main functional areas of businesses and make the students understand how business dynamics interact. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | The Business Environment | Ebert & Griffin, Ch.1 |
3) | Business Ethics and Social Responsibility | Ebert & Griffin, Ch.2 |
4) | Entrepreneurship, New Ventures and Business Ownership | Ebert & Griffin Ch.3 |
5) | The Global Context of Business | Ebert & Griffin, Ch.4 |
6) | Business Management | Ebert & Griffin, Ch.5 |
7) | Organizing the Business | Ebert & Griffin, Ch.6 |
8) | Midterm Exam | |
9) | Operations Management and Quality | Ebert & Griffin, Ch.7 |
10) | Employee Behavior and Motivation | Ebert & Griffin, Ch.8 |
11) | Leadership and Decision Making | Ebert & Griffin, Ch.9 |
12) | Marketing Processes and Consumer Behavior | Ebert & Griffin, Ch.11 |
13) | Marketing, Distributing and Promoting Products | Ebert & Griffin, Chs.12 & 13 |
14) | Finance and Businesses | Ebert & Griffin, Chs. 16 & 17 |
Course Notes / Textbooks: | Business Essentials (2017, 11th Global Edition) by Ebert, R. & Griffin, R., Pearson Education. |
References: | Contemporary Management (2019, 11th Edition) by Gareth R. Jones & Jennifer M. George, McGraw-Hill Education. İşletme Yöneticiliği (2018), Tamer Koçel, 17. Baskı, Beta Yayıncılık. The Financial Times, New York Times, Fortune, Business Week, The Economist, Harvard Business Review, Business Strategy Review and other business periodicals. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 48 |
Homework Assignments | 14 | 29 |
Final | 14 | 63 |
Total Workload | 180 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. | |
2) | Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. | |
3) | Ability to employ theoretical knowledge in the areas of the use of photography and video. | |
4) | Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. | |
5) | Ability in problem solving in relation to projects in photography and video. | |
6) | Ability to generate innovative responses to particular and novel requirements in photography and video. | |
7) | Understanding and appreciation of the roles and potentials of the image across visual culture | |
8) | Ability to communicate distinctively by means of photographic and video images. | |
9) | Experience of image post-production processes and ability to develop creative outcomes through this knowledge. | |
10) | Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. | |
11) | Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. | |
12) | Knowledge of and ability to make a significant contribution to the goals of public communication. | |
13) | Enhancing creativity via interdisciplinary methods to develop skills for realizing projects. | |
14) | Gaining general knowledge about the points of intersection of communication, art and technology. |