BA1011 Introduction to BusinessBahçeşehir UniversityDegree Programs PSYCHOLOGYGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PSYCHOLOGY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BA1011 Introduction to Business Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. HAVVA PINAR İMER
Course Lecturer(s): Dr. Öğr. Üyesi AYLA ESEN
Assoc. Prof. HAVVA PINAR İMER
Prof. Dr. AHMET ERKUŞ
Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN
Recommended Optional Program Components: None
Course Objectives: The objective of this course is to develop an understanding of the roles, responsibilities, and skills required of individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Specifically, students will become acquainted with the language of business management and the application of key concepts and theories to the “real world.”

Learning Outcomes

The students who have succeeded in this course;
Upon the completion of the course, students will learn:
1. the basic business terminology
2. the dynamics in the environment within which a business operates
3. social and ethical responsibility of businesses
4. the ownership of businesses and business structures
5. the role of management in a business setting and its functions
6. the major business functions including operations, marketing and finance

Course Content

The course will be carried out by examining the relationships between the businesses (including their management and structures) and their owners, employees, customers, as well as the global economic environment, the governments and the community. In this sense, in addition to reviewing the general business concepts, and economic environment; we will be focusing on the main functional areas of businesses and make the students understand how business dynamics interact.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) The Business Environment Ebert & Griffin, Ch.1
3) Business Ethics and Social Responsibility Ebert & Griffin, Ch.2
4) Entrepreneurship, New Ventures and Business Ownership Ebert & Griffin Ch.3
5) The Global Context of Business Ebert & Griffin, Ch.4
6) Business Management Ebert & Griffin, Ch.5
7) Organizing the Business Ebert & Griffin, Ch.6
8) Midterm Exam
9) Operations Management and Quality Ebert & Griffin, Ch.7
10) Employee Behavior and Motivation Ebert & Griffin, Ch.8
11) Leadership and Decision Making Ebert & Griffin, Ch.9
12) Marketing Processes and Consumer Behavior Ebert & Griffin, Ch.11
13) Marketing, Distributing and Promoting Products Ebert & Griffin, Chs.12 & 13
14) Finance and Businesses Ebert & Griffin, Chs. 16 & 17

Sources

Course Notes / Textbooks: Business Essentials (2017, 11th Global Edition) by Ebert, R. & Griffin, R., Pearson Education.

References: Contemporary Management (2019, 11th Edition) by Gareth R. Jones & Jennifer M. George, McGraw-Hill Education.

İşletme Yöneticiliği (2018), Tamer Koçel, 17. Baskı, Beta Yayıncılık.

The Financial Times, New York Times, Fortune, Business Week, The Economist, Harvard Business Review, Business Strategy Review and other business periodicals.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 40
Study Hours Out of Class 15 48
Homework Assignments 14 29
Final 14 63
Total Workload 180

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills.
2) To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior.
3) To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques).
4) To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies).
5) To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas.
6) To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization.
7) To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies.
8) To gain the basic knowledge and skills necessary for psychological assessment and evaluation.
9) To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes.
10) To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society.
11) To have problem solving skills and to be able to develop the necessary analytical approaches for this.
12) To be able to criticize any subject in business and academic life and to be able to express their thoughts.