INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA1011 | Introduction to Business | Spring | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. HAVVA PINAR İMER |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN Assoc. Prof. HAVVA PINAR İMER Prof. Dr. AHMET ERKUŞ Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
Recommended Optional Program Components: | None |
Course Objectives: | The objective of this course is to develop an understanding of the roles, responsibilities, and skills required of individuals (managers and non-managers) in today’s changing organizations by analyzing the characteristics of successful managers and organizations. This process will also develop an awareness of the environmental conditions and pressures facing today’s managers and organizations. Specifically, students will become acquainted with the language of business management and the application of key concepts and theories to the “real world.” |
The students who have succeeded in this course; Upon the completion of the course, students will learn: 1. the basic business terminology 2. the dynamics in the environment within which a business operates 3. social and ethical responsibility of businesses 4. the ownership of businesses and business structures 5. the role of management in a business setting and its functions 6. the major business functions including operations, marketing and finance |
The course will be carried out by examining the relationships between the businesses (including their management and structures) and their owners, employees, customers, as well as the global economic environment, the governments and the community. In this sense, in addition to reviewing the general business concepts, and economic environment; we will be focusing on the main functional areas of businesses and make the students understand how business dynamics interact. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | The Business Environment | Ebert & Griffin, Ch.1 |
3) | Business Ethics and Social Responsibility | Ebert & Griffin, Ch.2 |
4) | Entrepreneurship, New Ventures and Business Ownership | Ebert & Griffin Ch.3 |
5) | The Global Context of Business | Ebert & Griffin, Ch.4 |
6) | Business Management | Ebert & Griffin, Ch.5 |
7) | Organizing the Business | Ebert & Griffin, Ch.6 |
8) | Midterm Exam | |
9) | Operations Management and Quality | Ebert & Griffin, Ch.7 |
10) | Employee Behavior and Motivation | Ebert & Griffin, Ch.8 |
11) | Leadership and Decision Making | Ebert & Griffin, Ch.9 |
12) | Marketing Processes and Consumer Behavior | Ebert & Griffin, Ch.11 |
13) | Marketing, Distributing and Promoting Products | Ebert & Griffin, Chs.12 & 13 |
14) | Finance and Businesses | Ebert & Griffin, Chs. 16 & 17 |
Course Notes / Textbooks: | Business Essentials (2017, 11th Global Edition) by Ebert, R. & Griffin, R., Pearson Education. |
References: | Contemporary Management (2019, 11th Edition) by Gareth R. Jones & Jennifer M. George, McGraw-Hill Education. İşletme Yöneticiliği (2018), Tamer Koçel, 17. Baskı, Beta Yayıncılık. The Financial Times, New York Times, Fortune, Business Week, The Economist, Harvard Business Review, Business Strategy Review and other business periodicals. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 48 |
Homework Assignments | 14 | 29 |
Final | 14 | 63 |
Total Workload | 180 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |