PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
TLL1004 Turkish Language and Literature II Spring 2 0 2 2

Basic information

Language of instruction: Turkish
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Instructor KENAN SAYACI
Course Lecturer(s): Instructor NEBİ CEYLAN
Instructor KENAN SAYACI
Recommended Optional Program Components: None
Course Objectives: This course aims to lead students to use Turkish as a native language both effectively and grammatically correct in verbal communication and writing. In addition to language awareness, it plans on to give general knowledge on Turkish literature and its history, to improve the ability of analyzing, interpreting and analytically thinking with the examples of literary texts.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;

- will acquire writing ability effectively in conformity with grammar rules.
- will be able to analyze critically literary genres like article, essay, memoirs, bioghraphy, autobioghraphy, theatre, correspondance writing, interview, column writing, excursion writing etc. and express it formally.
- will have a basic understanding of Turkish novel and its history of modernization.
- will acquire reading strategies and analyzing methods in approaching to modern Turkish novels.
- will be able to be able to discuss and write about sociological context of a given novel and related matters.
- will be able to identify fictional caharacters depicted in the novel according to their surroundings.
- will be able to plan and conduct individually an analysis about a given novel and the way the author constructs his/her characters in it.

Course Content

Creative and Formal Writing: Conventional rules of formal writing, ways and principles of expression, improving eloborate thinking.
Literary Genres: Essay, memoirs, bioghraphy, autobioghraphy, theatre, correspondance writing, interview, column writing, excursion writing.
Novel: History of Turkish novel, bioghraphies and works of Turkish novel writers. An analysis on a specific Turkish novel.
Teaching methods and techniques used in the course: reading, individual study, technology-supported learning

Weekly Detailed Course Contents

Week Subject Related Preparation
1) WRITING CULTURE The importance of writing, the rules of writing beautifully, forms of expression, ways to develop thought, principles of expression.
2) TYPES OF ARTICLES Information about the article Texts related to the subject Bilim Teknoloji ve Türkçe, Prof. Dr. Atilla Aydınlı; Türklerin Ana Yurdu Türkçedir, Prof. Dr. Günay Karaağaç; “Lüzumsuz Adam”da Yalnızlığın Toplumsal Dolayımı, Fatih Altuğ; Lüzumsuz Adam, Sait Faik Abasıyanık
3) TYPES OF WRITING Column Texts related to the subject İnşallah Kelimesi, Elif Şafak; Dört Dakika İçin Bile Olsa Okuyabilmek, Erkan Türkoğlu
4) TYPES OF WRITING Conversation, interview Texts related to the subject Fazıl Hüsnü Dağlarca’dan Geriye Kalanlar, Murat Tokay; Sözden Söze, Nurullah Ataç; Türkçe Katliamı, İlhan Bardakçı
5) TYPES OF WRITING Essay Texts related to the subject Geceye Övgü, Gündüz Vassaf; Acıların Çocuğu, Nurdan Gürbilek
6) TYPES OF WRITING Letter, travel writing, diary, memoir Related texts Falaka, Ahmet Rasim; Evliya Çelebi'nin Seyahatnamesi'nden Günlük Örnekleri, Çanakkale’de Şehit Olan Bir Mehmetçiğin Son Mektubu, Edebî Mektup Örneği, Şehit Babaya Kızından Mektup
7) TYPES OF WRITING Biography, autobiography, theatre Texts related to the subject Nazım Hikmet Ran, “Ben Buradayım” Oğuz Atay’ın Biyografik ve Kurmaca Dünyası, Yıldız Ecevit; Toprak Olmak Dil Olmak, Oğuz Demiralp Yıldızlara Bakmak, Behçet Necatigil
8) MIDTERM WEEK
9) DEVELOPMENT OF THE TURKISH NOVEL Şemsettin Sami Namık Kemal Ahmet Mithat Efendi Samipaşazade Sezai Fatma Aliye Brief information about the literary personalities, works and places of the writers in our novel writing Texts related to the subject Kürk Mantolu Madonna, Sabahattin Ali; Romansa Sığmasa da Romans “Kürk Mantolu Madonna” , Mehmet Fatih Uslu
10) DEVELOPMENT OF THE TURKISH NOVEL Nabizade Nazım Recaizade Ekrem Halit Ziya Uşaklıgil Mehmet Rauf Hüseyin Rahmi Gürpınar Brief information about the authors' literary personalities, works and their place in our novel writing Texts to be read on the subject Kürk Mantolu Madonna, Sabahattin Ali
11) DEVELOPMENT OF THE TURKISH NOVEL Halide Edip Adıvar Yakup Kadri Karaosmanoğlu Reşat Nuri Güntekin Peyami Safa Nahit Sırrı Örik Brief information about the authors' literary personalities, works and their place in our novel writing Texts related to the subject Kürk Mantolu Madonna, Sabahattin Ali
12) DEVELOPMENT OF THE TURKISH NOVEL Ahmet Hamdi Tanpinar Sabahattin Ali Kemal Tahir Orhan Kemal Tarık Buğra Mahmut Makal Yusuf Atılgan Brief information about the literary personalities, works and places of the writers in our novel writing Texts related to the subject The Clock Regulation Institute, Ahmet Hamdi Tanpinar TIME DISCIPLINE and WORK MENTALITY An Assessment in the Context of Ahmet Hamdi Tanpinar's Novel THE CLOCK REGULATION INSTITUTE
13) DEVELOPMENT OF THE TURKISH NOVEL Oğuz Atay Adalet Ağaoğlu Sevgi Soysal Yaşar Kemal Bilge Karasu Brief information about the literary personalities of the writers, their works and their place in our novel writing Texts related to the subject Saatleri Ayarlama Enstitüsü, Ahmet Hamdi Tanpınar
14) DEVELOPMENT OF THE TURKISH NOVEL Orhan Pamuk İhsan Oktay Anar Latife Tekin Elif Şafak Hasan Ali Toptaş Murat Uyurkulak Brief information about the literary personalities of the writers, their works and their place in our novel writing Texts related to the subject Saatleri Ayarlama Enstitüsü, Ahmet Hamdi Tanpınar

Sources

Course Notes / Textbooks: TLL 1004 dersi için İtslearning portalında yer alan yazılı, sözlü, görsel ve işitsel tüm belgelerdir. Bunlar, aynı zamanda dersin içeriğidir


Sabahattin Ali, Kürk Mantolu Madonna.
Ahmet Hamdi Tanpınar, Saatleri Ayarlama Enstitüsü.
References: Ülkü Giray, Türkçeyi Güzel Konuşma Kılavuzu, İstanbul: Bilgi Yayınevi, 2007.
Ömer Asım Aksoy, Dil Yanlışları, İstanbul: İnkılap Kitapevi, 2008.
Metin And, Türk Tiyatro Tarihi: Başlangıçtan 1983’e, İstanbul: İletişim, 2004.
Berna Moran, Türk Romanına Eleştirel Bir Bakış 1/2/3, İstanbul: İletişim, 1999.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 3 % 40
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 2 26
Study Hours Out of Class 12 2 24
Quizzes 3 3 9
Final 1 2 2
Total Workload 61

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media.
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
5) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
6) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
7) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
8) To be able to explain and describe business marketing activities, economics, business law and global business practices.
9) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 1
10) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. 1
11) To be able to recognize national and international, social and cultural dimensions of public relations.
12) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
13) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
14) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.