PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0809 | Strategic Roadmaps and Innovation | Spring | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AHMET NACİ ÜNAL |
Course Lecturer(s): |
Dr. Öğr. Üyesi AHMET NACİ ÜNAL |
Recommended Optional Program Components: | N/A |
Course Objectives: | This course is an introduction of the concepts of strategy, strategic management, strategic roadmaps, innovation, technology management, technology foresight, and technology forecast. The definitions and the techniques of strategy, innovation, strategic management, strategic roadmaps, technology management, technology forecast, and technology foresight will be discussed with simple applications. |
The students who have succeeded in this course; •Understanding the Concepts of Strategy, Innovation, Strategic Management and Strategic Roadmaps •Learning the Steps of Strategic Management; •Recognizing The Types of Strategic Thinking •Preparing and Presenting Strategic Roadmaps • Learning about the Technology management, technology forecast, and technology foresight. |
Strategy, Strategic Management, Innovation, Strategic Roadmaps, Technology Management, Technology Forecast, and Technology Foresight. |
Week | Subject | Related Preparation |
1) | Introduction | Lecturer Notes. |
2) | Strategy, Strategic Management, Innovation and General Concepts | YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015. |
3) | Strategic Management | T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011. |
4) | Intelligence Science and Strategy | YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015. |
5) | Management and Management Functions | Lecturer Notes |
6) | Decision Making and Decision Theory | YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015. |
7) | Decision Making and Decision Theory | YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015. |
8) | Decision Making and Decision Theory | YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015. |
9) | Case Study | Lecturer Notes |
10) | Technology Management | Lecturer Notes |
11) | Technology Forecast and Technology Foresight | Lecturer Notes |
12) | Strategy Development Tools | Lecturer Notes |
13) | Strategy Development Process | Lecturer Notes |
14) | Cyberspace, Strategy and Innovation | ÜNAL A.N., “Siber Güvenlik ve Elektronik Bileşenleri”, Nobel Yayıncılık, 2015. |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015. T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011. T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011. ÜNAL A.N., “Siber Güvenlik ve Elektronik Bileşenleri”, Nobel Yayıncılık, 2015. |
References: | T. Çiftçi vd. Yeni İş Geliştirme, İSO Yayınları, 2004. T. Çiftçi, Üç Adımda Stratejik Yönetim, İSO Yayınları, 2010. A. Sungur vd. Sanayide Özdeğerlendirme, İSO Yayınları, 2011. U. Tiryakioğlu vd. Yeni Ürün ve Tesis Yatırımlarında Fizibilite, İSO Yayınları, 2011. M.Porter, Rekabet Stratejisi, Sistem Yayıncılık, 2000. P.Schwarts, The Art of Long View, Doubleday Currency 1996. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 15 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 15 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 1 | 14 |
Presentations / Seminar | 1 | 10 | 10 |
Homework Assignments | 14 | 1 | 14 |
Midterms | 1 | 10 | 10 |
Final | 1 | 10 | 10 |
Total Workload | 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |