PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0802 | Aesthetic and Philosophy | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to study the field of aesthetics and give an overview of general art concepts from a historical point of view. Themes include the beautiful and the sublime, objective existence of the art work and subjective taste, disinterest and aesthetic pleasure, form and decoration, art and ideals, branches of art and their ranking, art and nature will examine and discuss with Hegel, Nietzsche, Heidegger and Derrida texts. |
The students who have succeeded in this course; After successfully completing this course the student will be able •Acquisition of a philosophical view on the matters of beauty and art •Learning the basic philosophical concepts which elucidate the phenomen of beauty and art •to restate the main views in the history of philosophy on art •to see the possibilities of looking at the art thorough philosophy, •to cope with diversities of the theories of art. •to participate in the discussions about the art and works of art |
•the concept of aesthetics •what is art?- •art concepts through history •Art and its relation to values •Art and the human being; Art and philosophical anthropology |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Defining Aesthetics | Course notes |
3) | Schools of Aesthetics | Course notes |
4) | What is Art? | Course notes |
5) | The concepts of Idea and the Ideal | Course notes |
6) | Beauty as sensuous appearance of the Idea | Course notes |
7) | The Symbolic Type of Art | Course notes |
8) | The Classical Type of Art | Course notes |
9) | The Classical Type of Art | Course notes |
10) | The Work and Truth | Course notes |
11) | Truht and Art | Course notes |
12) | The Romantic type of Art | Course notes |
13) | The Romantic type of Art | Course notes |
14) | Kurs konuları üzerinde tartışma | Course notes |
Course Notes / Textbooks: | Martin Heidegger, “The Origin of the Work of Art”, Basic Writings, ed. D. F. Krell, Harper Perennial, 2008. Afşar Timuçin, Estetik, Bulut Yayınları, 2008. İoanna Kuçuradi, Sanata Felsefeyle Bakmak, Şiir-Tiyatro Yayınları, Ankara, 1979. Hegel, Estetik. Güzel Sanat Üzerine Dersler. Cilt:1 Çev: Taylan Altuğ |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 2 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Homework Assignments | 2 | 10 | 20 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 97 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |