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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0709	The Lives of Turkish Intellectuals	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Instructor KENAN SAYACI
Recommended Optional Program Components:	None
Course Objectives:	The subject of this lecture is to introduce the leading names in Turkey who had an important influence on the intellectual, political and the art life thoroughout the period of Republic.A large span of characters either socialist, Kemalist, Islamic, liberal, or nationalist etc. We will specifically focus on 15 of these names and draw their 'Portraits" around their lives, their thoughts, works, their influence on their periods.

Learning Outcomes

The students who have succeeded in this course;
The students who take discourse:

- will be familiar with major political thoughts of Turkish close past.
- will be familiar with Turkish thinkers and their works.
- will be able to deconstruct these works by using close reading.

Course Content

The pioneer political and social thinkers in Turkey

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Mehmet Fuat Köprülü	Türk Tarihinin Ana Hatları,Türkiye Tarihi,Türk Edebiyatı Tarihi
2)	Şerif Mardin	Türk Modernleşmesi,Religion, Society and Modernity in Turkey
3)	Muhsin Ertuğrul	İnsan ve Tiyatro Üzerine Gördüklerim, Turkish Theatre
4)	Muazzez İlmiye Çığ	Sumerology http://muazzezcig.blogcu.com/
5)	Emin Onat
6)	Şevket Süreyya Aydemir
7)	Midterm
8)	Ziya Gökalp
9)	Aydın Gün
10)	Nazım Hikmet
11)	Necip Fazıl Kısakürek
12)	Fahr-ül Nisa Zeyd
13)	Yaşar Kemal
14)	Sedat Hakkı Eldem İbrahim Çallı
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Emre Kongar “Türk Toplumbilimcileri”, “Toplum ve Bilim” dergileri, ilgili düşünürlerin kitapları, çıkardıkları dergiler, Büyük Doğu, Yön, vb.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	1	2	2
Study Hours Out of Class	3	3	9
Presentations / Seminar	1	2	2
Project	1	3	3
Quizzes	3	6	18
Midterms	1	10	10
Final	1	10	10
Total Workload			96

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3