GEP0606 Prejudice and AggressionBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0606 Prejudice and Aggression Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: None
Course Objectives: One of the main goals of this course is to introduce students to major sociological and social psychological concepts related with Prejudice and Aggression with an emphasis on developing social awareness and coping strategies.

Learning Outcomes

The students who have succeeded in this course;
The students taking this course will develop observation skills and research abilities. It is expected that focusing on issues from daily world news will motivate students in understanding the value of scientific inquiry.

Course Content

A scientific approach to two significant human issues: Prejudice and Aggression. Major roots, causes, effects and coping strategies will be studied and discussed in the light of daily world news around common areas of prejudice and discrimination such as homosexuality, race, women’s issues etc.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Social Research/Phenomenology Ders Notları
2) Prejudice Course notes
3) Aggression Course notes
4) Socialization (Family, Peers,School, Media) Course notes
5) Social Cognition Course notes
6) Social Perception Course notes
7) Cognitive Dissonance Course notes
8) Conformity-Obedience Course notes
9) Group Effects Course notes
10) Loving, Liking and Interpersonal Sensitivity Course notes
11) Propaganda and Persuasion Course notes
12) Coping Strategies with Aggression, Prejudice, Progaganda and Persuasion Course notes
13) Modernization and Globalization effects Course notes
14) Discussions using terminology within real world news context Course notes

Sources

Course Notes / Textbooks: -Elliot Aronson, The social animal (10th ed.). New York: Worth/Freeman.

-Anthony Giddens, Sociology (5th ed.), Polity Press, UK.
Films: -Destructive Obedience (Milgram)
-Ageism, ABC TV
References: -Elliot Aronson, The social animal (10th ed.). New York: Worth/Freeman.
-Anthony Giddens, Sociology (5th ed.), Polity Press, UK.
Videos:
Milgram, Destructive Obedience (Yıkıcı İtaat)
Ageism, ABC TV (Yaşa Bağlı Ayrımcılık)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Quizzes 1 % 15
Homework Assignments 1 % 10
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 1 14
Homework Assignments 1 10 10
Quizzes 1 5 5
Midterms 1 10 10
Final 1 15 15
Total Workload 96

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3