GEP0604 Interpersonal CommunicationBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0604 Interpersonal Communication Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Hybrid
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Assoc. Prof. BERNA GÜLOĞLU
Instructor NAZMİYE ARDUÇ
Recommended Optional Program Components: None
Course Objectives: This course aims to examine interpersonal communication in terms of shaping and sustaining human relations, and the role of interpersonal communication in the development of individual identity and how it can be used as a tool to improve the communication of people with social interaction.

Learning Outcomes

The students who have succeeded in this course;
First of all, students are taught how to obtain information that will enable them to know themselves and other people. At the beginning of each lesson, the student is given an olay event-situation cek to reflect on the subject of the week and a discussion is opened on it. Then, in the light of scientific and social data, the situation is explained and information is compiled. Academicians, writers, artists and practitioners who are experts in their fields are invited as speakers.

Course Content

This course covers the impact of social context, culture, identity and roles on face-to-face communication. In this course, interpersonal communication elements are analyzed within the framework of case studies. Students are expected to participate in the discussion and prepare a group project.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) INTRODUCTION TO COMMUNICATION: BASIC CONCEPTS AND PROCESSES
2) AN OVERVIEW OF COMMUNICATION SKILLS
3) START AND DEVELOPMENT OF INTERPERSONAL RELATIONS
4) LISTENING IN INTERPERSONAL RELATIONS AND COMMUNICATION
5) INTERPERSONAL RELATIONS AND EMPATHY IN COMMUNICATION
6) OPENING YOURSELF IN INTERPERSONAL RELATIONS AND COMMUNICATION
7) NON-PERSONAL COMMUNICATION IN INTERPERSONAL RELATIONS
8) MIDTERM!
9) SECURITY IN INTERPERSONAL RELATIONS AND COMMUNICATION
10) CONFLICT AND CONFLICT RESOLUTION IN INTERPERSONAL RELATIONS
11) EMOTIONAL INTELLIGENCE IN INTERPERSONAL RELATIONS AND COMMUNICATION
12) Student Presentations
13) Student Presentations
14) Student Presentations
15) Student Presentations

Sources

Course Notes / Textbooks: KİŞİLERARASI İLİŞKİLER ve ETKİLİ İLETİŞİM
Editör: Alim Kaya 6. Baskı 2014, Pegem Akademi
References: Etkili İletişimin Önündeki 8 Engel, Kevin Hogan, Yakamoz Kitap, 2003.
İletişimsizlik Becerisi, Kadir Özer, 2000, Sistem Y.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Quizzes 1 % 15
Homework Assignments 1 % 10
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 1 14
Homework Assignments 1 10 10
Quizzes 1 5 5
Midterms 1 10 10
Final 1 15 15
Total Workload 96

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3