INTERNATIONAL FINANCE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0601	Communication in Local Governments	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	Yok
Course Objectives:	To improve the students’ capability to see their city through a communication perspective, raise their awareness and offers to -experience the process from theories to real campaigns.

Learning Outcomes

The students who have succeeded in this course;
1- they will know the communication language and tone of the message and the style of communication of a city
2- they analyze the deep relation between communication and the city with reference to theories.
3- They evaluate the difference between theory and practice.
4- They get aware of how to use theories and compare theories with real life based on real examples
5- They will examine with which insight, theories are applied to their city
6- They will deeply grasp the relation between the communication concept and the city where they live.

Course Content

Starting from corporate communication skills in local governments through social marketing, including the international organizations and projects adding value to the city, each subject is explained with the real campaign samples.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	introduction; local governments and communication
2)	governments, subsidiaries and corporate communication
3)	social marketing
4)	social services and municipalities
5)	international organizations and the city
6)	To add brand value to the city by sports
7)	To add brand value to the city by congress and tourism
8)	repositioning the annual celebrations and add value to the city
9)	To add value to the city by culture and arts	IBB 8th year catalogue
10)	education and urban life
11)	activities for the youths and to add value to the city
12)	public transportation in urban life	IBB annual reports
13)	urban life and environment
14)	urban life and technology

Sources

Course Notes / Textbooks:	Kampanya örnekleri ve raporları, IBB faaliyet raporları, Istanbul Guide, IBB 8. Yıl kataloğu IBB annual reports, Istanbul guide, various articles, IBB 8th year catalogue
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Homework Assignments	1	10	10
Midterms	1	15	15
Final	1	25	25
Total Workload			92

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions	2
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance	1
3)	To understand and grasp the full details of theoretical arguments and counter arguments	1
4)	To be fully prepared for a graduate study in finance and to have lifelong learning awareness	1
5)	To be able to apply theoretical principles of finance to the realities of practical business life	1
6)	To develop solutions for managerial problems by understanding the requirements of international financial markets	1
7)	To think innovatively and creatively in complex situations	3
8)	To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life	2
9)	To have the competencies of the digital age and to use the necessary financial applications	1
10)	To be able to use at least one foreign language both for communication and academic purposes	2
11)	To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life	3
12)	To develop an objective criticism in business and academic life and having a perspective to self-criticize	3