| AMERICAN CULTURE AND LITERATURE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0601 | Communication in Local Governments | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Recommended Optional Program Components: | Yok |
| Course Objectives: | To improve the students’ capability to see their city through a communication perspective, raise their awareness and offers to -experience the process from theories to real campaigns. |
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The students who have succeeded in this course; 1- they will know the communication language and tone of the message and the style of communication of a city 2- they analyze the deep relation between communication and the city with reference to theories. 3- They evaluate the difference between theory and practice. 4- They get aware of how to use theories and compare theories with real life based on real examples 5- They will examine with which insight, theories are applied to their city 6- They will deeply grasp the relation between the communication concept and the city where they live. |
| Starting from corporate communication skills in local governments through social marketing, including the international organizations and projects adding value to the city, each subject is explained with the real campaign samples. |
| Week | Subject | Related Preparation |
| 1) | introduction; local governments and communication | |
| 2) | governments, subsidiaries and corporate communication | |
| 3) | social marketing | |
| 4) | social services and municipalities | |
| 5) | international organizations and the city | |
| 6) | To add brand value to the city by sports | |
| 7) | To add brand value to the city by congress and tourism | |
| 8) | repositioning the annual celebrations and add value to the city | |
| 9) | To add value to the city by culture and arts | IBB 8th year catalogue |
| 10) | education and urban life | |
| 11) | activities for the youths and to add value to the city | |
| 12) | public transportation in urban life | IBB annual reports |
| 13) | urban life and environment | |
| 14) | urban life and technology |
| Course Notes / Textbooks: | Kampanya örnekleri ve raporları, IBB faaliyet raporları, Istanbul Guide, IBB 8. Yıl kataloğu IBB annual reports, Istanbul guide, various articles, IBB 8th year catalogue |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Homework Assignments | 1 | 10 | 10 |
| Midterms | 1 | 15 | 15 |
| Final | 1 | 25 | 25 |
| Total Workload | 92 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Upon graduation, students will acquire key skills and attributes to conduct research to use research tools, to solve problems, to communicate effectively and to transfer skills to the workplace. | |
| 2) | Upon graduation, students will have developed the ability to discuss key issues in fluent English. | |
| 3) | Upon graduation, students will have developed the ability to compose written documents in English with a mature prose style. | |
| 4) | Upon graduation, students will have gained broad knowledge of the American and English literary canons. | |
| 5) | Upon graduation, students will have developed the ability to analyze, synthesize and criticize sophisticated works of American and English literature. | |
| 6) | Upon graduation, students will have achieved in depth the understanding of contemporary American culture. | |
| 7) | Upon graduation, students will have developed the ability to draw links among diverse literary texts and documents and establish critical connections and adopt an interdisciplinary attitude. | 2 |
| 8) | Upon graduation, students will be able to develop new projects individually or in teams. | |
| 9) | Upon graduation, students will be able to apply their knowledge into their lives for interdisciplinary problem-solving and solutions. | 3 |