Week |
Subject |
Related Preparation |
1) |
Course presentation, Information about Chinese language and culture, Chinese Phonetic rules |
Handouts |
2) |
Introduction of Chinese Phonetic Transcription(Pinyin),practicing
four tones and variations,combinations of the initals and finals and pronunciation drills
|
Course book, handouts |
3) |
Combinations of the initals and finals,spelling rules,tone marks
Sing the Chinese Phonetic Alphabet song
|
Course book, handouts,CD |
4) |
Basic strokes of Chinese characters-writing the strokes,learning some basic Chinese characters and introduction some traditional characters |
Course book, handouts |
5) |
Revision and Quiz 1 |
Course book |
6) |
Greetings and leave-taking expressions, some personal pronouns, daily phrases ( 你 好 ! 再见 !) |
Course book, handouts,CD |
7) |
Classroom Chinese expressions & get to know each other |
Course book, handouts |
8) |
Verb “to be” ( 是 ) – introducing others, expressing gratitude |
Course book, handouts |
9) |
Revision and Quiz 2 |
Course book |
10) |
Simple, yes-no questions (…………. 吗?) |
Course book, handouts,CD |
11) |
Possessive pronouns, activities (listening and writing practices), Family members |
Course book, handouts,CD |
12) |
Oral Exam, “Wh” question words-who,numbers,sports |
Course book |
13) |
New traditional characters,activities(listening and reading practices) |
Course book, handouts, |
14) |
Review and Quiz 3 |
Course book |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |