Week |
Subject |
Related Preparation |
1) |
Introduction to Japanese language Introduction of Hiragana |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
2) |
Introduction of Katakana / Reading and writing exercises |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
3) |
Talking about one’s occupation and nationality / Introducing oneself |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
4) |
Identifying objects (kore/sore/are) |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
5) |
Identifying and personalizing objects ( usage of NO) / Reading and writing exercises in writing systems |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
6) |
Practising numbers until 10,000 |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
7) |
Asking and telling prices (counting floors (kai) / Telling the time / Practising numbers 10,000 and above |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
8) |
Introduction of present tense and past tense |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
9) |
Practising past tense along with expressions of time (ashita, ototoi, kinou and etc.) |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
10) |
Talking about periods of time ( kara –made...) Talking about the time in different places in the world |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
11) |
Introduction of future tense (ashita, rai, asatte) Days of the week |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
12) |
Prepositions of place (ni , de, he) ; time (ni) and vehicles (de) , with (to) Asking about someone’s phone number |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
13) |
Asking and telling the date/asking about specific dates and someone’s birthday (nangatsu nan nichi desu ka) |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
14) |
Planning a day of oneself combining the vocabulary of means of transportation using all tenses learnt |
Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana |
15) |
Final exam |
|
16) |
Final Exam |
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |