GEP0407 Introduction to Japanese Language and Culture IBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0407 Introduction to Japanese Language and Culture I Fall
Spring
3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: None
Course Objectives: Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
o will be able to differentiate the sounds of Hiragana and Katakana writing systems.
o will be able to listen and write complex words
o will be able to start reading the two writing systems slowly

Course Content

To introduce Japonese grammar

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Japanese language Introduction of Hiragana Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
2) Introduction of Katakana / Reading and writing exercises Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
3) Talking about one’s occupation and nationality / Introducing oneself Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
4) Identifying objects (kore/sore/are) Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
5) Identifying and personalizing objects ( usage of NO) / Reading and writing exercises in writing systems Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
6) Practising numbers until 10,000 Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
7) Asking and telling prices (counting floors (kai) / Telling the time / Practising numbers 10,000 and above Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
8) Introduction of present tense and past tense Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
9) Practising past tense along with expressions of time (ashita, ototoi, kinou and etc.) Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
10) Talking about periods of time ( kara –made...) Talking about the time in different places in the world Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
11) Introduction of future tense (ashita, rai, asatte) Days of the week Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
12) Prepositions of place (ni , de, he) ; time (ni) and vehicles (de) , with (to) Asking about someone’s phone number Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
13) Asking and telling the date/asking about specific dates and someone’s birthday (nangatsu nan nichi desu ka) Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
14) Planning a day of oneself combining the vocabulary of means of transportation using all tenses learnt Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
15) Final exam
16) Final Exam

Sources

Course Notes / Textbooks: Minna No Nihongo 1Kaite oboeru 1Minna no NihongoListening CdsPractisingHiragana and Katakana
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Application 1 % 15
Quizzes 3 % 15
Midterms 1 % 20
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 1 2 2
Study Hours Out of Class 14 1 14
Quizzes 3 6 18
Midterms 1 10 10
Final 1 10 10
Total Workload 96

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3